Estate planning-focused fintech firms wealth.com and Vanilla are making major moves to reinforce their leadership in the wealth technology space.
Wealth.com announced the appointment of Dan Bolton as its new head of marketing. Coming from a similar position at Nitrogen, Bolton brings extensive fintech marketing expertise and will lead wealth.com’s marketing and branding efforts during its next phase of growth.
In September, wealth.com got fresh fuel for its growth strategy with a $30 million Series A funding raise led by GV, Alphabet's VC funding arm that formerly operated as Google Ventures.
“While marketing has always been a passion of mine, what drives me even more is the opportunity to make a difference for others. Joining wealth.com means contributing to an inspiring mission of empowering advisors to guide their clients in making meaningful legacy decisions,” Bolton said in a statement Thursday.
“Under Dan’s leadership, we are excited to bring fresh, innovative ideas to our marketing efforts, delivering unparalleled opportunities to engage firms and advanced planning teams across the country,” added wealth.com CEO and co-founder Rafael Lourerio.
Along with Bolton's appointment, the firm revealed plans for an invite-only nationwide tour to showcase its estate planning solutions, with the first stop scheduled in San Francisco this February.
Meanwhile, Vanilla introduced V/AI Copilot, an artificial intelligence-powered estate planning assistant designed to simplify and accelerate the planning process for advisors. The tool offers several features, including document summaries, a Q&A function for uploaded estate planning documents, and general guidance on estate planning concepts and strategies.
Vanilla's latest update is part of a broader trend of AI adoption across the wealth space, with firms using the technology to enhance advisors' day-to-day work experience.
Amjad Hussain, Vanilla’s chief technology officer, said the new capability addresses friction points for advisors with "speed, clarity, and support in every interaction.
“We routinely hear from advisors that they are looking for tools that help them deliver value faster without compromising quality,” Hussain said on Thursday.
“We will continue to grow and evolve V/AI Copilot as we continue to work with advisors to create a better estate planning experience,” he said.
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