FPA to help advisers choose best technology program

As market volatility persists and advisers’ jobs become more stressful, the Financial Planning Association and ActiFi Inc. have partnered to create a research program that is aimed to help advisers choose the best technology program. The Denver-based FPA and Plymouth, Minn.-based ActiFi created a research program that provides advisers with what they say is an objective view of how technology can improve client services and increase profits. The in-depth reports and analyses will compare the attributes of software and technology programs to help advisers determine which package is best for a firm’s business operations. “In many industries, there are ‘technology score cards’ that help make choosing the right software easier, based on how a company conducts its business,” Ian MacKenzie, chief marketing officer for FPA, said in a statement. “Objective and comprehensive technology analysis doesn’t currently exist in the wealth management world; thus, we will fill that void and provide a level of sophistication that frankly is long overdue.”