intelliflo, the fintech company owned by and operating independently from Invesco, said it’s helping users of its portfolio management software save time with a critical housekeeping update.
On Tuesday, the firm said that it enhanced its portfolio rebalancing and trading platform, intelliflo redblack, with the addition of an institutional-level compliance rules engine.
With that advancement, it aims to support RIAs of all sizes by automating compliance checks and improving operational efficiencies.
As the fintech firm explained, the new compliance rules engine allows intelliflo redblack users to define and implement client-specific compliance rules seamlessly. By automating these compliance checks during rebalancing and trading, advisors can save time that they previously spent on manual verification, ensuring that they’re not stepping outside client mandates in the course of their portfolio management.
"Our mission at intelliflo has always been to empower advisors with the tools they need to succeed,” Jennifer Valdez, president for the Americas at intelliflo, said in a statement. “With intelliflo redblack’s compliance rules engine, we’re taking that mission to the next level. We’re giving RIAs all sizes the power to efficiently implement compliance like never before, reducing risk, saving time, and ultimately driving success.”
Alois Pirker, founder and CEO of Pirker Partners, attested to the benefits of the new feature.
“Manually customizing compliance rules across individual clients is a time-consuming, tedious task for advisors,” Pirker said. “intelliflo redblack’s new compliance rules engine allows RIAs to effectively apply personalized compliance rules without having to spend dozens of hours ensuring trades adhere to complex custom rules for each portfolio.”
The introduction of the compliance rules engine is part of intelliflo redblack’s ongoing innovation efforts. Recently, the platform spruced up its fintech offering with advanced tax management capabilities, cash and wash sale management options, and revamped its order management system.
Currently, more than one-quarter of the top 50 largest RIAs in the US by assets under management use intelliflo redblack, the firm said. More broadly, the wealth tech provider claims its solutions support over 30,000 financial advisors globally, representing over three million investors and servicing more than $1 trillion across their platforms.
Still, it’s not the biggest fish in the wealth tech ocean, if T3’s 2023 advisor software survey is any indication. By that report’s count, intelliflo’s redblack solution owns a 0.48 percent sliver of the total pie for trading/rebalancing tools.
For the curious, the largest slice of that market belongs to Tamarac by Envestnet, which recently announced its $4.5 billion take-private sale to Bain Capital.
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