Larry Roth joins Vestorly's advisory board

Larry Roth joins Vestorly's advisory board
Brokerage veteran will help content marketing company develop new services.
JUN 27, 2018

Larry Roth, the former CEO of Cetera Financial Group and AIG Advisor Group, has joined the advisory board of Vestorly, a content marketing software company serving financial firms. Mr. Roth will help Vestorly develop opportunities in financial services as "new economic realities and the regulatory environment shift," the company said in a release. Vestorly said it intends to apply its artificial intelligence platform to address the need for personalized communication in a know-your-client environment while enhancing client acquisition processes, operations around revenue retention, and consumer education. The company was founded in 2012 to provide a content marketing platform based on end-user activity for the financial advisory business.

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