Millennials drawn to JPMorgan app offering free trades

Millennials drawn to JPMorgan app offering free trades
Average user of bank's You Invest platform is 15 years younger than its typical customers.
MAY 15, 2019

JPMorgan Chase & Co.'s investing app is attracting newbies. Half of customers opening accounts on the bank's You Invest platform are millennials, according to Kunal Vaed, head of digital self-directed investing at JPMorgan. Some have been tempted to sign up by the bank's offer of 100 free trades, he said Wednesday at a conference in Fort Lauderdale, Fla. "We built this offering with the idea of bringing in new customers to the firm, so one of the things that we are very proud of is 90% of customers who open new investor accounts are new to investing at Chase,'' Mr. Vaed said. The program's average user is about 15 years younger than the typical investor already with the bank, he said. (More: Bank of America offers free trades on Merrill Edge to drive loyalty)JPMorgan rolled out You Invest in August and plans to introduce robo-style portfolios later this year. The platform gives customers access to JPMorgan's equity research and articles on topics such as investing and financial planning. Its "learning and insights" tab saw an uptick in readers during December's stock market rout as clients sought to understand volatile market movements, Mr. Vaed said. (More: JPMorgan rolls out cheapest-ever stock ETF)

Latest News

Federal judge dismisses Eltek manipulation lawsuit against Morgan Stanley Smith Barney
Federal judge dismisses Eltek manipulation lawsuit against Morgan Stanley Smith Barney

Nine-month electronic trading freeze and share lending program at the center of dismissed claim.

RIA wrap: Dynamic strikes South Carolina deal to reach $7B AUM milestone
RIA wrap: Dynamic strikes South Carolina deal to reach $7B AUM milestone

Meanwhile, Rossby Financial's leadership buildout rolls on with a new COO appointment as Balefire Wealth welcomes a distinguished retirement specialist to its national network.

Rethinking diversification amid a concentrated S&P 500
Rethinking diversification amid a concentrated S&P 500

With a smaller group of companies driving stock market performance, advisors must work more intentionally to manage concentration risks within client portfolios.

Merrill pays second settlement to former Miami Dolphins player, client of ex-broker
Merrill pays second settlement to former Miami Dolphins player, client of ex-broker

Professional athletes are often targets of scam artists and are particularly vulnerable to fraud.

Schwab touts AI as its biggest growth lever at investor day
Schwab touts AI as its biggest growth lever at investor day

The brokerage giant tells Wall Street it will use artificial intelligence to reach clients it has never been able to serve — and turn the technology's perceived threat into a competitive edge.

SPONSORED Beyond wealth management: Why the future of advice is becoming more human

As technical expertise becomes increasingly commoditized, advisors who can integrate strategy, relationships, and specialized expertise into a cohesive client experience will define the next era of wealth management

SPONSORED Durability over scale: What actually defines a great advisory firm

Growth may get the headlines, but in my experience, longevity is earned through structure, culture, and discipline