New website lets consumers size up their financial advisers

It appears that Fabeetle.com has gone live. I've been awaiting more information on the site since first writing about it back in October. At that time the site was going to be targeted at both consumers who could go and rate advisers they've worked with (ala Amazon.com and many other product sites that allow consumer ratings) as well as a place for advisers to go and flesh out their own profiles. To get access as a typical consumer (the first of two choices) you'll have to provide some basic information in a short registration process. I haven't yet tried the secondary choice for registering as a financial adviser yet (advisers: please provide me some feedback on that and thoughts if you would). Understandably, there is a lengthy, comprehensive user agreement that everyone should read. The Founder and chief executive Brandon Gadoci wrote me a heads-up e-mail yesterday: “We have seeded the application with over 650,000 financial advisers that can be rated and reviewed. It will allow the following: • Rating of Financial Advisors • Reviewing of Financial Advisors • Ask & Answer functionality. • Voting up and down of answers and reviews • Ability for Financial Advisors to claim and supplement their profile information • Financial Advisor search by CRD, gender, location, specialty, designation, and lots more. For more information visit the Fabeetle site. I'll likely continue covering it here on the blog and write about adviser response to the site in an upcoming column as well.