CogniCor launches AI-enabled digital assistants for wealth management, insurance

CogniCor launches AI-enabled digital assistants for wealth management, insurance
The digital assistants will be driven by Microsoft’s Azure OpenAI Service.
JAN 18, 2024

CogniCor, which provides digital assistants for the financial services industry, has launched digital assistants for the wealth management and insurance industries powered by Microsoft’s Azure OpenAI service, the company announced Thursday.

The digital assistants can help advisors with onboarding, client review meetings and financial planning, as well as providing guidance on compliance.

CogniCor’s technology combines operational workflows and knowledge models that are specific to the wealth management and insurance industries, along with large language models. Its knowledge graphs map firm- and industry-specific terminology to give algorithms the context they need to get the job done.

“The quantum leap in artificial intelligence powered by OpenAI and large language models presents incredible opportunities for all industries, especially within the highly regulated spaces of insurance and wealth management,” Sindhu Joseph, CogniCor’s CEO and co-founder, said in a statement.

“We are thrilled to benefit from the power of Microsoft Azure OpenAI Service to enhance productivity, efficiency, and growth for those using these tools,” she added. “The larger vision for us is to offer a fine-tuned model of the OpenAI algorithms for the wealth and insurance industries.”

Industry firms that are piloting the digital assistants include AssetMark, Steward Partners Global Advisory and New York City-based RIA Shufro Rose & Co.

The digital assistants will be available at Microsoft’s Azure Marketplace.

Smaller wealth managers using Gen AI to punch above their weight, says Accenture strategist

Latest News

FINRA suspends Centaurus broker who piled clients into REITS, BDCs
FINRA suspends Centaurus broker who piled clients into REITS, BDCs

Most firms place a limit on advisors’ sales of alternative investments to clients in the neighborhood of 10% a customer’s net worth.

Advisor moves: LPL Financial, Osaic, Raymond James all welcome new teams
Advisor moves: LPL Financial, Osaic, Raymond James all welcome new teams

Those jumping ship include women advisors and breakaways.

Mariner announces an acquisition double, adding $1.7B to its AUA
Mariner announces an acquisition double, adding $1.7B to its AUA

Firms in New York and Arizona are the latest additions to the mega-RIA.

Michigan insurance agent to stand trial after charges of insurance fraud
Michigan insurance agent to stand trial after charges of insurance fraud

The agent, Todd Bernstein, 67, has been charged with four counts of insurance fraud linked to allegedly switching clients from one set of annuities to another.

NY Appeals court tosses $500M civil fraud penalty against Trump; upholds injunctive relief
NY Appeals court tosses $500M civil fraud penalty against Trump; upholds injunctive relief

“While harm certainly occurred, it was not the cataclysmic harm that can justify a nearly half billion-dollar award to the State,” Justice Peter Moulton wrote, while Trump will face limits in his ability to do business in New York.

SPONSORED How advisors can build for high-net-worth complexity

Orion's Tom Wilson on delivering coordinated, high-touch service in a world where returns alone no longer set you apart.

SPONSORED RILAs bring stability, growth during volatile markets

Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today's choppy market waters, says Myles Lambert, Brighthouse Financial.