Wealthtender announces acquisition of AGC

The partnership will provide financial advisors with digital marketing tools and access to a community of peers.

Wealthtender, an independent find-an-advisor website and SEC-compliant online review platform, has announced its acquisition of AGC, an online community for financial advisors. The acquisition will be completed around Oct. 1 and will provide over 450 financial advisors with digital marketing tools and access to a community of peers.

According to a press release, Wealthtender provides hundreds of financial advisors and wealth management firms with a digital marketing platform, which allows them to attract their ideal clients online, strengthen their reputation, rank higher in search results and convert more prospects into clients. AGC provides over 130 like-minded advisors with a community and the opportunity to gather online weekly to collaborate with one another.

The motivation for the acquisition came from Wealthtender founder Brian Thorp and AGC co-founder Taylor Schulte’s realization that the businesses could provide complementary benefits, which would ultimately have a positive impact on advisors looking to accelerate their business growth.

Beyond the new digital marketing tools available to AGC members, Wealthtender Chief Evangelist Diana Cabrices joins co-founders Schulte and Justin Castelli on the AGC leadership team as Community Evangelist. Schulte and Castelli will continue to serve in their AGC leadership roles as Community Executive Directors.

Adding Cabrices to the AGC leadership team brings greater diversity to the community and new opportunities for members to benefit from her knowledge and experience in the wealthtech space.

“I am ecstatic about uniting with the AGC, a community known for its wealth of advisor collaboration, support, and forward-thinking business ideas,” Cabrices said in the release. “As Community Evangelist, I plan to engage with our advisors in a variety of exciting ways, where education, conversation, and co-creation drive us forward. I’ve always respected Taylor and Justin’s dedication to the AGC and industry as a whole, and I am honored I have the privilege to continue building up this special community alongside them.”

“This is the beginning of an exciting new chapter for both AGC and Wealthtender,” Castelli said. “The more time I spent getting to know Brian and the Wealthtender team, it became obvious to me that Wealthtender would be the perfect partner for AGC to continue the momentum it has built up over the last four years.”