Nitrogen unveiled numerous upgrades to its fintech suite aimed at boosting the efficiency and growth of financial advisors and wealth firms.
The wealth technology provider announced that its enterprise tools are now reintegrated and consolidated under its command center module, which is composed of multiple dashboards and controls that can be customized by firms.
For users of Nitrogen Ultimate, the fintech provider introduced subdomains that allow different levels of access based on a hierarchical system. That system, which distinguishes between primary executives and regional directors, enhances the versatility and security of the platform, Nitrogen said.
The firm has also rolled out an updated insights dashboard, featuring advisor-specific filtering and the introduction of its Won With Nitrogen metric.
By leveraging data from each client profile, the new proprietary calculation aims to quantify the platform's impact on asset acquisition, which has the potential to let firms more precisely gauge their growth and make informed strategic decisions.
Nitrogen also introduced an update to its Reports Builder, which it first announced at its 2023 Fearless Investing Summit. That functionality includes a user-friendly interface for customizing reports and generating templates.
The wealthtech provider has further upgraded Reports Builder with the option to incorporate wealth firms’ brand colors into reports, ensuring a consistent brand identity across client communications.
"Our team has worked tirelessly to create best-in-class products for the benefit of our industry as a whole," Justin Boatman, chief product officer of Nitrogen, said in a statement.
Last May, Nitrogen officially rebranded from its original incarnation as Riskalyze. That rebranding, the firm said, was meant to communicate its strategic pivot from focusing on portfolio risk analysis to empowering growth for advisors.
“We believe the growth platform is that missing element in the wealthtech stack,” Aaron Klein, the firm’s former CEO, said at the time. “A purpose-built growth platform encompasses the set of tools that wealth management firms use to turn great fiduciary advisors into growth engines without having to twist them into salespeople.”
Klein stepped down in November and was replaced by Dan Zitting, formerly the president of Galvanize.
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