Nitrogen unveiled numerous upgrades to its fintech suite aimed at boosting the efficiency and growth of financial advisors and wealth firms.
The wealth technology provider announced that its enterprise tools are now reintegrated and consolidated under its command center module, which is composed of multiple dashboards and controls that can be customized by firms.
For users of Nitrogen Ultimate, the fintech provider introduced subdomains that allow different levels of access based on a hierarchical system. That system, which distinguishes between primary executives and regional directors, enhances the versatility and security of the platform, Nitrogen said.
The firm has also rolled out an updated insights dashboard, featuring advisor-specific filtering and the introduction of its Won With Nitrogen metric.
By leveraging data from each client profile, the new proprietary calculation aims to quantify the platform's impact on asset acquisition, which has the potential to let firms more precisely gauge their growth and make informed strategic decisions.
Nitrogen also introduced an update to its Reports Builder, which it first announced at its 2023 Fearless Investing Summit. That functionality includes a user-friendly interface for customizing reports and generating templates.
The wealthtech provider has further upgraded Reports Builder with the option to incorporate wealth firms’ brand colors into reports, ensuring a consistent brand identity across client communications.
"Our team has worked tirelessly to create best-in-class products for the benefit of our industry as a whole," Justin Boatman, chief product officer of Nitrogen, said in a statement.
Last May, Nitrogen officially rebranded from its original incarnation as Riskalyze. That rebranding, the firm said, was meant to communicate its strategic pivot from focusing on portfolio risk analysis to empowering growth for advisors.
“We believe the growth platform is that missing element in the wealthtech stack,” Aaron Klein, the firm’s former CEO, said at the time. “A purpose-built growth platform encompasses the set of tools that wealth management firms use to turn great fiduciary advisors into growth engines without having to twist them into salespeople.”
Klein stepped down in November and was replaced by Dan Zitting, formerly the president of Galvanize.
Salespeople at the firm often went beyond the matching algorithm to recommend network advisors on its Zoe Wealth platform, according to the regulator.
The Protect College Sports Act would cap school payments and codify NIL rights, with implications for advisors guiding young athletes.
"I know the number that I want to be able to retire on, and now I just want out," says Wilmington Trust's Marguerite Weese, describing a common refrain among business-owner clients.
Bessemer and Brown Brothers Harriman veteran Robert Ludricks III and private markets specialist Olof Akesson join the ultra-high-net-worth push on the East Coast.
765 investors were promised 260% annual returns on truck leases
As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor
Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains
