Nitrogen, the wealth tech company formerly known as Riskalyze, is upgrading its platform to serve financial advisors with a slew of enhancements to account for firms’ growth and evolving preferences.
That’s the firm’s big message to the flock of 1,000 advisors in attendance at its recent summer 2024 launch event.
“Our company was built to serve the best of financial advisors,” declared Justin Boatman, Chief Product Officer at Nitrogen. “Today, we get to share about how we've answered the feedback to ‘unbundle the bundle’ and keep innovating.”
Among Nitrogen’s summer enhancements, the firm highlighted new features to key wealth tech solutions for advisors including its tools for risk assessment, investment research, financial planning, firm management, and marketing.
Aside from introducing updates to its Check-ins feature and adding new report elements to its Research Center module, the firm refreshed its Planning Center with a new Income by Source tool to provide greater granularity in mapping and visualizing clients’ income streams.
Nitrogen’s Marketing Center also got a glow-up as the firm revealed new campaigns focused on lead generation, tailored monthly newsletters, and other additions to its library of marketing content.
Meanwhile, Nitrogen said its Command Center module for firmwide oversight has been upgraded to allow risk calculations based on custom return and volatility parameters, as well as the ability for firms to furnish a list of “approved” securities for advisors.
The wealth tech provider also introduced a new accounts-based pricing model for teams looking to scale while maintaining flexibility. Under the new model, firms can provision unlimited users, which is designed to accommodate growth more efficiently.
“We are not just keeping pace with industry changes; we are setting the standard for what advisors should expect from their technology partners,” Boatman said.
Nitrogen is one of the best risk analytics tools available to analyze market data, customer behavior patterns, and economic indicators.
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