Orion doubles down on data with Snowflake partnership

Orion doubles down on data with Snowflake partnership
The wealth tech giant is rolling out access to the industry-leading cloud data platform for advisors at select firms in the second quarter.
JAN 27, 2025

Orion has announced a new partnership with Snowflake to bring real-time, cloud-based data sharing to its advisory clients.

The collaboration marks Orion’s first integration with Snowflake, enabling advisors to securely access and analyze live data within their existing systems.

The Snowflake technology will initially be rolled out to a beta group of Orion clients in the second quarter of this year, with a broader release to follow.

By using Snowflake’s capabilities, Orion said advisors can eliminate inefficiencies, centralize both structured and unstructured data, and scale their processes to keep up with increasingly demanding data workloads. The platform also includes advanced security features to help advisors address clients' data concerns while maintaining compliance with industry regulations.

“Through further collaboration between Snowflake and Orion, we’re enabling advisors to more efficiently access data via a near-real-time data stream, as well as centralize both structured and unstructured data in a single location, enabling deeper portfolio analytics, faster insights and more informed decision-making,” Rinesh Patel, global head of financial services at Snowflake, said in a statement on Monday.

Over the years, Snowflake has forged data partnerships with other notable wealth industry players including BetaNXT and SEI.

The latest partnership aligns with a growing emphasis on data-driven solutions within the financial advisory sector. According to Orion’s 2025 Advisor Wealthtech Survey, which will be unveiled next week at the Orion Ascent conference, 60 percent of advisors currently use real-time data sharing and warehousing technologies. Beyond that, 35 percent of advisors plan to prioritize providing real-time portfolio updates to clients this year.

“Advisors have told us that cloud platform flexibility and real-time data access are critical for their success,” said Adam Palmer, vice president of strategic product development at Orion. “This enhances our ability to offer timely market, custodial and operational insights, reflecting our commitment to providing advisors with the necessary solutions to grow their businesses and better serve their clients.”

As of December 31, Orion reportedly supports $4.9 trillion in assets under administration and $97.5 billion in wealth management platform assets, serving over seven million technology accounts across thousands of advisory firms.

Latest News

Judge OKs more than $90 million in settlement money for GWG investors
Judge OKs more than $90 million in settlement money for GWG investors

Mayer Brown, GWG's law firm, agreed to pay $30 million to resolve conflict of interest claims.

Fintech bytes: Orion and eMoney add new planning, investment tools for RIAs
Fintech bytes: Orion and eMoney add new planning, investment tools for RIAs

Orion adds new model portfolios and SMAs under expanded JPMorgan tie-up, while eMoney boosts its planning software capabilities.

Retirement uncertainty cuts across generations: Transamerica
Retirement uncertainty cuts across generations: Transamerica

National survey of workers exposes widespread retirement planning challenges for Gen Z, Millennials, Gen X, and Boomers.

Does a merger or acquisition make sense for your firm? Why now is the perfect time to secure your firm’s future
Does a merger or acquisition make sense for your firm? Why now is the perfect time to secure your firm’s future

While the choice for advisors to "die at their desks" might been wise once upon a time, higher acquisition multiples and innovations in deal structures have created more immediate M&A opportunities.

Raymond James continues recruitment run with UBS, Morgan Stanley teams
Raymond James continues recruitment run with UBS, Morgan Stanley teams

A father-son pair has joined the firm's independent arm in Utah, while a quartet of planning advisors strengthen its employee channel in Louisiana.

SPONSORED RILAs bring stability, growth during volatile markets

Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today's choppy market waters, says Myles Lambert, Brighthouse Financial.

SPONSORED Beyond the dashboard: Making wealth tech human

How intelliflo aims to solve advisors' top tech headaches—without sacrificing the personal touch clients crave