Orion doubles down on data with Snowflake partnership

Orion has announced a new partnership with Snowflake to bring real-time, cloud-based data sharing to its advisory clients.

The collaboration marks Orion’s first integration with Snowflake, enabling advisors to securely access and analyze live data within their existing systems.

The Snowflake technology will initially be rolled out to a beta group of Orion clients in the second quarter of this year, with a broader release to follow.

By using Snowflake’s capabilities, Orion said advisors can eliminate inefficiencies, centralize both structured and unstructured data, and scale their processes to keep up with increasingly demanding data workloads. The platform also includes advanced security features to help advisors address clients' data concerns while maintaining compliance with industry regulations.

“Through further collaboration between Snowflake and Orion, we’re enabling advisors to more efficiently access data via a near-real-time data stream, as well as centralize both structured and unstructured data in a single location, enabling deeper portfolio analytics, faster insights and more informed decision-making,” Rinesh Patel, global head of financial services at Snowflake, said in a statement on Monday.

Over the years, Snowflake has forged data partnerships with other notable wealth industry players including BetaNXT and SEI.

The latest partnership aligns with a growing emphasis on data-driven solutions within the financial advisory sector. According to Orion’s 2025 Advisor Wealthtech Survey, which will be unveiled next week at the Orion Ascent conference, 60 percent of advisors currently use real-time data sharing and warehousing technologies. Beyond that, 35 percent of advisors plan to prioritize providing real-time portfolio updates to clients this year.

“Advisors have told us that cloud platform flexibility and real-time data access are critical for their success,” said Adam Palmer, vice president of strategic product development at Orion. “This enhances our ability to offer timely market, custodial and operational insights, reflecting our commitment to providing advisors with the necessary solutions to grow their businesses and better serve their clients.”

As of December 31, Orion reportedly supports $4.9 trillion in assets under administration and $97.5 billion in wealth management platform assets, serving over seven million technology accounts across thousands of advisory firms.