Siebert Financial Corp. has expanded its strategic partnership with cloud-native wealth technology firm FusionIQ, making an additional investment in the company and signing a long-term transformation agreement aimed at reshaping how the broker-dealer develops and distributes financial products.
The expanded relationship centers on a 10-year Strategic Transformation Partnership under which the two companies will jointly develop and commercialize offerings across three growth platforms: wealth management and advisory services, broker-dealer and institutional distribution, and digital assets and financial infrastructure.
The move builds on the initial partnership the companies announced in June 2025, which saw Siebert begin integrating FusionIQ's technology into its digital offerings, including hybrid advice, self-directed investing and multi-custodian investment workflows.
The deal pairs Siebert's regulated broker-dealer and advisory infrastructure (including its institutional distribution network, digital asset capabilities and public company platform) with FusionIQ's cloud-native wealth platform, artificial intelligence tools, digital investing capabilities and financial planning technology.
"Technology investment is an important part of Siebert's long-term growth strategy, and our work with FusionIQ is a strong example of that commitment," said John J. Gebbia, CEO of Siebert Financial Corp. "By combining FusionIQ's technology and operating capabilities with Siebert's regulated infrastructure, distribution and public company platform, we can move faster across wealth management, brokerage and new financial infrastructure."
The partnership will unfold in two phases, beginning with joint strategy and product design before moving into implementation and commercialization. Together, the companies intend to build an integrated platform for developing, launching and distributing next-generation wealth, brokerage and financial technology solutions.
"This partnership moves our relationship beyond a conventional vendor model," said Eric Noll, chair and CEO of FusionIQ. "We are aligning capital, teams and governance around a shared roadmap designed to create measurable growth for both companies and stronger experiences for advisors, institutions and investors."
Under the agreement, subject to definitive agreements being finalized, Siebert and FusionIQ will develop initiatives across three areas.
On the wealth and advisory side, they aim to expand Siebert's capabilities into a broader technology-enabled ecosystem serving financial advisors, banks, credit unions, enterprises and individual investors.
For broker-dealer and institutional distribution, they plan to modernize and scale infrastructure supporting enterprise brokerage, embedded wealth and digital investing. The third platform focuses on evaluating and developing regulated digital asset, payments and financial infrastructure capabilities.
The agreement also signals Siebert's broader appetite for fintech investment at a time when independent broker-dealers and registered investment advisors are under increasing pressure to modernize their technology stacks to compete for advisor talent and client assets.
The deal is drawing attention from tech-focused investors tracking the intersection of wealth management and financial infrastructure.
Paul Meeks, managing director and head of technology research at Freedom Capital Markets, noted the broader momentum in AI-driven financial infrastructure, citing last week's strong earnings from CoreWeave (CRWV) and Nebius (NBIS) as evidence that AI infrastructure spending remains robust. "This power capacity nuclear arms race is bigger and more durable than most investors expect," Meeks said.
Eric Clark, portfolio manager of the LOGO ETF and chief investment officer at Accuvest Global Advisors, flagged interest rate sensitivity as a key theme across financial services. "Lower interest rates would likely improve affordability, stimulate existing-home transactions, increase new-home construction, and unlock larger discretionary remodeling projects," Clark said, noting that rate-sensitive financial stocks broadly stand to benefit from a more accommodative rate environment.
Siebert Financial and FusionIQ did not disclose the financial terms of the additional investment.
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