SmartAsset, a New York-based financial advice site that directs prospects to financial advisers, has closed a $110 million Series D round, valuing the company at over $1 billion.
The financing was led by existing investor TTV Capital with participation from Javelin Venture Partners, Contour Venture Partners, Citi Ventures, New York Life Ventures, North Bridge Venture Partners, and CMFG Ventures.
Since its Series C round in June 2018, SmartAsset has grown revenue by 10 times and is on the cusp of $100 million in annual recurring revenue, the company said in a release.
SmartAsset says it reaches more than 100 million people monthly through its personal finance content, tools and calculators, while its referral platform, SmartAdvisor, generates $1.5 billion in new, closed assets under management per month.
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