Snappy Kraken pushes annual conference to 2022

As the financial advice industry grapples with whether to proceed with in-person conferences, marketing tech platform Snappy Kraken announced Thursday it has pushed back its Jolt conference until 2022. 

Originally scheduled for Oct. 20-22, the event will now take place on May 4-6, 2022 at the Aria in Las Vegas. The move follows Technology Tools for Today president Joel Bruckenstein’s decision to postpone the annual T3 Advisor Conference until next year. 

Both wealthtech industry conferences were slated for the fall and postponed as a result of concerns around the delta variant of Covid-19. 

“Moving the event seven months out is a decision arrived at after careful consideration and discussion with Snappy Kraken stakeholders,” the company said in a statement. “We are hopeful that by the time JOLT! kicks off next Spring, the Covid-19 delta variant’s spread will be better contained.” 

Snappy Kraken CEO Robert Sofia detailed via Twitter three reasons for its decision to postpone the event including physical and mental health concerns, quality of the experience and the firm’s values. 

Over a year has gone by since the coronavirus pandemic shuttered doors to in-person conferences, and the industry responded accordingly by converting most live events into virtual experiences. 

There was hope for the industry to meet face-to-face again as Covid-19 vaccines were being distributed across the country, but the continuing concerns about coronavirus transmission have forced some to make the decision to postpone.

Other in-person industry conferences scheduled for this fall, including Riskalyze 2021 Fearless Investing Summit, have not announced plans to postpone.