TD to jump on iPad bandwagon

TD to jump on iPad bandwagon
Company set to launch Veo mobile app for popular electronic tablet
MAR 18, 2011
TD Ameritrade Institutional will soon take the wraps off a mobile application that will allow financial advisers to manage client accounts on an iPad. The iPad-specific app will give advisers to access Veo, the firm's institutional trading account management platform, said TD Ameritrade Institutional president Tom Bradley at the company's national conference for advisers in San Diego on Thursday. “It will be unique in that it is written specifically for iPad and it will take full advantage of the iPad screen.” Currently, many iPad users access web sites through applications designed for smartphones and other mobile devices. As a result, they are often prohibited from taking advantage of the iPad's larger screen and full keyboard. The introduction of the the adviser app will follow the launch of a similar iPad-specific app planned for the retail side of TD Ameirtrade's business. That app is slated to make its debut next month.

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