TD Ameritrade Institutional expects to roll out its Veo One platform, a dashboard for advisers to seamlessly connect between various software programs, this fall, executives said at its annual conference.
With Veo One, advisers will have access to 14 integrated software providers in one spot. Any updates made on Veo One will be reflected in the adviser's other software platforms. Veo One has been in beta since the end of last year, with a small group of advisers who use a combination of the vendors that are integrated.
The dashboard will integrate with Junxure, Redtail and Salesforce for CRM; MoneyGuidePro, Finance Logix and eMoney for
financial planning; DocuSign, LaserApp and Laserfiche for document management; Black Diamond, Morningstar Office, Orion Advisor Services and AdvisorWorld for
portfolio management; and iRebal and thinkpipes for rebalancing and trading, both of which are TD technologies.
"Advisers want to pick and choose," Jon Patullo, managing director of technology product management at TD Ameritrade, said in an interview.
The custodian first announced the dashboard
last year during its annual conference. Originally Veo One was going to feature Redtail, MoneyGuidePro and Orion, but the firm decided to expand, said Joseph Giannone, a TD spokesman.
There is no additional fee for advisers to use Veo One, but they will still be under contract with vendors, Mr. Giannone said.
Advisers can use the platform for new account openings, account servicing maintenance, trading, client billing and cash management. The client center of the dashboard will show account and customer-level views of advisers' clients. It will be available on desktop, mobile and tablets.
The custodian also has Veo Open Access, an open architecture offering where TD integrates with 103 third-party vendors. Unlike Veo One, which is a dashboard, Veo Open Access shows the integration capabilities between TD and these third-party vendors from those vendors' systems.
Some advisers have raised concerns that integration
isn't as seamless as it seems. Vendors may say their platforms are integrated with one another, when the connection could really only be a single sign-on. TD shows the level of integration on its
Integration Analyzer.
