Tifin AG forges strategic alliance with GenWealth

Tifin AG forges strategic alliance with GenWealth
The AI-enabled fintech platform is adding the hybrid RIA to its network of organic growth-focused wealth firms.
OCT 08, 2024

Tifin AG, a provider of artificial intelligence and machine learning solutions for the wealth management industry, has announced another strategic partnership.

Under its alliance with GenWealth Financial Advisors, the fintech provider will help drive organic growth at the financial advisory firm serving Arkansas and Louisiana, by integrating AI-powered insights directly into its customer relationship management platform.

According to Tifin AG, the partnership will help GenWealth’s advisors expand their existing client relationships and improve new client acquisition. The focus will be on leveraging advanced AI and machine learning models to generate growth opportunities and provide data-driven insights to streamline the prospecting process.

The fintech firm officially came into its own as an advisor-growth focused platform in January this year, which is when it spun off from the larger Tifin digital platform headed by Vinay Nair.

John Shrewsbury, co-founder of GenWealth, expressed optimism about the new collaboration.

“This partnership aligns perfectly with our commitment to innovation and providing personalized wealth management advice to our clients,” Shrewsbury said in a statement.

Jeannette Kuda, president and COO of Tifin AG, highlighted the potential impact of the AI solutions on GenWealth's business.

“GenWealth is renowned for its client-centric service and strategic growth. Our AI-driven solutions will equip their practice with precise growth signals, enabling them to efficiently identify and convert prospects, and expand client wallet share,” said Kuda, an LPL alum who joined Tifin AG's C-suite just this past April.

Tifin AG said it's seen strong results from its AI models, noting that prospects in the top twenty-five percent of scores were six times more likely to convert into clients. Beyond that, it said existing clients identified by the models were 17 times more likely to consolidate assets, showcasing the efficacy of Tifin’s data science capabilities. 

Beyond those targeting and personalization capabilities, GenWealth's new AI partnership may help insure its relationships with younger high-net-worth individuals, who according to one study are likely to view artificial intelligence and other emerging technologies as must-haves for financial advisors.

Tifin AG's newly minted relationship with GenWealth builds on the other partnerships it's forged so far this year, including its deal with Sowell Management last month and its extended tie-up with RBC Wealth Management in February.

Latest News

Farther adds $120M firm with science-backed approach to wealth management
Farther adds $120M firm with science-backed approach to wealth management

The latest addition to the tech-driven firm combines wellness and finances.

Cutting back on fun: a third of Americans plan to reduce spending on vices
Cutting back on fun: a third of Americans plan to reduce spending on vices

Your clients are likely to be spending on vices, depending on their generation.

Gold continues to shine, but will jobs data change that?
Gold continues to shine, but will jobs data change that?

Traders are awaiting the latest snapshot of US economic strength.

Veritas could be about to snap up one of Wall Street’s oldest names
Veritas could be about to snap up one of Wall Street’s oldest names

Private equity firm reportedly in talks to make an acquisition.

Trump wants to scrap one of private equities' tax breaks, again
Trump wants to scrap one of private equities' tax breaks, again

Exemption enjoyed by PE and VC firms was under fire in his first term too.

SPONSORED Taylor Matthews on what's behind Farther's rapid growth

From 'no clients' to reshaping wealth management, Farther blends tech and trust to deliver family-office experience at scale.

SPONSORED Why wealth advisors should care about the future of federal tax policy

Blue Vault features expert strategies to harness for maximum client advantage.