In a bid to transform the intermediary sales function for asset managers, fintech firm Tifin AMP has announced the launch of a new platform that marries AI with advanced data capabilities.
Tifin AMP’s new data fabric and intelligence cloud platform aims to address long-standing challenges in asset management distribution.
"The CRM, digital marketing, and social media eras have generated tremendous amounts of first-party engagement data, and wealth management firms are providing record amounts of third-party data on their advisors and platforms to help guide asset managers," Charlie Shaffer, president and chief revenue officer of Tifin AMP, explained in a statement. "The challenge is that asset managers have no reliable, domain-specific solution to integrate and transform the data into intelligence and direction."
To address long-standing challenges in unifying and enriching data from wealth firms, service providers, and data vendors, Tifin AMP's solution brings to bear a comprehensive system that gathers data sources and leverages AI to generate real-time insights.
"Our solution tackles the persistent challenges in asset management distribution, offering a specialized platform that integrates data fabric with our intelligence cloud for unparalleled insights," Sal Gagliano, CEO of Tifin AMP, said in the statement.
Nikhil Nawathe, chief product officer at Tifin AMP, highlighted the new feature's ability to transparently apply algorithms that align with asset managers' business objectives.
"Our 'Glass Box' approach demystifies otherwise opaque machine learning techniques and helps salespeople understand the ‘why’ behind the intelligence – whether it be to drive sales of new fund products or improve retention," Nawathe said.
The news of Tifin AMP's new capability is the latest in a flurry of developments unveiled by its parent fintech company Tifin in the past few weeks alone.
Last week, Tifin announced it was extending its reach into the philanthropy space as its charitable giving platform, Tifin Give – which helps provide oversight on $670 million in philanthropy assets, including $40 million in charitable donations it helped to facilitate in the past year – acquired Giving Place.
In late January, Tifin revealed it was spinning off its AI-driven platform for growth-focused advisory firms into a separate company. That company’s board includes Tifin CEO Vinay Nair; Rajini Kodialam, co-founder emeritus of Focus Financial and co-CEO at E-3; and Brian Carlin, former CEO of J.P. Morgan Private Capital and J.P. Morgan Wealth Management Solutions.
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