To master technology, hire the next gen and listen to them

ICYMI, the younger generation has the tech talents you need to make your firm last
SEP 25, 2014
To have a sustainable business, advisers must reach out to younger generations, both as clients and employees. But there is a huge generation gap brought on by the age of technology. Recognizing that gap is the first step in building a bridge. There are too many generational differences to list, so I will point out just a few. We actually know how to spell "see you" and "I don't know." When my son first texted "IDK" in answer to one of my questions, I had no idea what this meant. I thought these were the initials of one of his friends. These days, I just look forward to reading "cu" from him. Younger generations can do amazing things like text with one hand while their phone is in their pocket. I was pretty good with my Blackberry but I can't even come close with my iPhone. While my son can quickly type "need $" with one hand, it takes me two hands to type "ash year feather." (See also: Computers and complexity) We can write in cursive. I'm not convinced that the new generation knows how to write at all. Although they can type abbreviated comments, for the most part, they talk into their phones when they need to communicate more than two words. While our signatures are uniquely constructed with flowing cursive letters, young people are either printing their names or using the equivalent of an illegible symbol. The younger generation grew up with computers. Learning from their first automated teddy bear to more sophisticated video games, they know how to make computers do just about anything. I can't even work my TV's remote control. Mastering technology, rather than just using it, is imperative to creating a firm that will last. To do that, we must hire more tech-savvy employees and listen to their ideas with open minds. The next generation wants to be involved in influencing the future. We can teach them the financial business but we need to rely on them to move our practices into the future. Sheryl Rowling is chief executive of Total Rebalance Expert and principal at Rowling & Associates. She considers herself a non-techie user of technology.

Latest News

Wealth Enhancement adds $592M Chicago-area RIA
Wealth Enhancement adds $592M Chicago-area RIA

The mega-RIA with roughly $160 billion in client assets remains firmly in acquisition mode amid rumors of private equity giants vying to scoop it up.

Annuity sales hit a record as war and Fed jitters redraw fixed income
Annuity sales hit a record as war and Fed jitters redraw fixed income

Record annuity demand for principal protection collides with the most hawkish Fed dissent since 2016.

Allworth deepens tax-advisory push with $1.1B Sachetta acquisition
Allworth deepens tax-advisory push with $1.1B Sachetta acquisition

The PE-backed RIA makes its first major move since bringing in a new capital partner, adding a Massachusetts advisory firm alongside a second East Coast RIA

Hightower Signature Wealth grows by $2.5 billion with Stearns deal
Hightower Signature Wealth grows by $2.5 billion with Stearns deal

Stearns Financial Group's addition brings 30 advisors and three decades of North Carolina planning experience to the platform.

Edward Jones backs senior protection rules after $3 million account freeze
Edward Jones backs senior protection rules after $3 million account freeze

An 86-year-old from Dallas tried to withdraw funds from his account, but Edward Jones invoked a FINRA-backed temporary lockout before he eventually left for Merrill Lynch.

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income