Top 5 robo-advisers by AUM

Top 5 robo-advisers by AUM
It is no secret that financial giants like Charles Schwab and Vanguard Group have disrupted the robo-adviser industry. Just look at their assets under management.
MAR 11, 2016
It is no secret that financial giants like Charles Schwab & Co. and Vanguard Group have disrupted the robo-adviser industry. Just look at their assets under management. 2020 UPDATE: Top 5 largest robo-advisers by AUM - Vanguard reigns king for incumbents disrupting the robo-adviser space, while Betterment continues to manage the most assets among independents Schwab and Vanguard both launched automated platforms last year — Schwab Intelligent Portfolios, its retail version, in March, its institutional version Schwab Institutional Intelligent Portfolios in June and Vanguard Personal Advisor Services in May — but both have accumulated assets quickly, from new and also existing accounts. Meanwhile, Betterment has been expanding, with the launch of Betterment Institutional in late 2014 and Betterment for Business, a 401(k) plan provider for employers. Wealthfront is staying true to its robo roots and staying direct-to-consumer.
Robo's AUM breakdown (in millions)
Robos 2016 Jan 2015 Jan Yearly change 2015 by quarter
Financial Engines** 104,426 88,200 ▴18.4%
Vanguard** 31,000 N/A N/A
Schwab* 5,300 N/A N/A
Betterment 3,228 1,105 ▴192.1%
Wealthfront 2,613 1,703 ▴53.4%
Personal Capital** 1,518 862 ▴76.2%
Future Advisor 695 232 ▴199.2%
Asset Builder 686 616 ▴11.4%
Blooom 157 26 ▴501.8%
Acorns 87 5 ▴1712.5%
SigFig 70 59 ▴17.6%
WiseBanyan 35 20 ▴74.6%
Hedgeable 35 3 ▴1278.0%
Covestor 16 27 ▾38.3%
TradeKing 12 1 ▴857.7%
Source: SEC Form ADVs
Note: * Schwab: Q1 data not available, Q4 data according to a Schwab spokesman; includes Schwab Intelligent Portfolios and Schwab Institutional Intelligent Portfolios; ** hybrid robo-models

Latest News

SEC fines Zoe Financial $450K over undisclosed referral conflict
SEC fines Zoe Financial $450K over undisclosed referral conflict

Salespeople at the firm often went beyond the matching algorithm to recommend network advisors on its Zoe Wealth platform, according to the regulator.

Senate vote on NIL bill could reshape college athletes' paydays
Senate vote on NIL bill could reshape college athletes' paydays

The Protect College Sports Act would cap school payments and codify NIL rights, with implications for advisors guiding young athletes.

'I'm done': Pandemic memories push business owners toward the exit
'I'm done': Pandemic memories push business owners toward the exit

"I know the number that I want to be able to retire on, and now I just want out," says Wilmington Trust's Marguerite Weese, describing a common refrain among business-owner clients.

Northern Trust bulks up family office team with New York hires
Northern Trust bulks up family office team with New York hires

Bessemer and Brown Brothers Harriman veteran Robert Ludricks III and private markets specialist Olof Akesson join the ultra-high-net-worth push on the East Coast.

SEC accuses trucking operator of running $127 million Ponzi scheme
SEC accuses trucking operator of running $127 million Ponzi scheme

765 investors were promised 260% annual returns on truck leases

SPONSORED In the Age of AI, Trust Becomes the Advisor's Greatest Asset

As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains