Top 5 robo-advisers by AUM

Top 5 robo-advisers by AUM
It is no secret that financial giants like Charles Schwab and Vanguard Group have disrupted the robo-adviser industry. Just look at their assets under management.
MAR 11, 2016
It is no secret that financial giants like Charles Schwab & Co. and Vanguard Group have disrupted the robo-adviser industry. Just look at their assets under management. 2020 UPDATE: Top 5 largest robo-advisers by AUM - Vanguard reigns king for incumbents disrupting the robo-adviser space, while Betterment continues to manage the most assets among independents Schwab and Vanguard both launched automated platforms last year — Schwab Intelligent Portfolios, its retail version, in March, its institutional version Schwab Institutional Intelligent Portfolios in June and Vanguard Personal Advisor Services in May — but both have accumulated assets quickly, from new and also existing accounts. Meanwhile, Betterment has been expanding, with the launch of Betterment Institutional in late 2014 and Betterment for Business, a 401(k) plan provider for employers. Wealthfront is staying true to its robo roots and staying direct-to-consumer.
Robo's AUM breakdown (in millions)
Robos 2016 Jan 2015 Jan Yearly change 2015 by quarter
Financial Engines** 104,426 88,200 ▴18.4%
Vanguard** 31,000 N/A N/A
Schwab* 5,300 N/A N/A
Betterment 3,228 1,105 ▴192.1%
Wealthfront 2,613 1,703 ▴53.4%
Personal Capital** 1,518 862 ▴76.2%
Future Advisor 695 232 ▴199.2%
Asset Builder 686 616 ▴11.4%
Blooom 157 26 ▴501.8%
Acorns 87 5 ▴1712.5%
SigFig 70 59 ▴17.6%
WiseBanyan 35 20 ▴74.6%
Hedgeable 35 3 ▴1278.0%
Covestor 16 27 ▾38.3%
TradeKing 12 1 ▴857.7%
Source: SEC Form ADVs
Note: * Schwab: Q1 data not available, Q4 data according to a Schwab spokesman; includes Schwab Intelligent Portfolios and Schwab Institutional Intelligent Portfolios; ** hybrid robo-models

Latest News

Advisor moves: Atlas tops $1B as Wells Fargo, UBS add bank veterans
Advisor moves: Atlas tops $1B as Wells Fargo, UBS add bank veterans

Wells Fargo adds two bank-channel recruits, UBS lands a JPMorgan Chase veteran, and a multi-family office lifts Atlas past $1B

Advisor mom’s son used her password to log into clients’ accounts, sell deal with conflicts, according to Washington state
Advisor mom’s son used her password to log into clients’ accounts, sell deal with conflicts, according to Washington state

“The state comes down on you in years when you make 40% returns for clients,” said Bill Swayne, the advisor and son of Candace Swayne.

Osaic in talks with Anthropic as AI reshapes advisor workforce
Osaic in talks with Anthropic as AI reshapes advisor workforce

The Independent broker-dealer giant has had “active conversations” with the Claude maker, which is days away from its expected IPO

The retirement milestone advisors aren't tracking
The retirement milestone advisors aren't tracking

For Gen X clients entering life after work, answering the financial question isn't enough to solve the entire retirement equation.

Wealthtech firms target stock pay, pensions and heirs for advisors
Wealthtech firms target stock pay, pensions and heirs for advisors

Tools from Grantd, Income Lab and Healthspan Wealth aim to keep RIAs involved in clients’ biggest money decisions

SPONSORED Best Practices for Engaging Women Around Alternatives

Growing wealth, evolving priorities, and untapped opportunities are reshaping how women approach long-term investing.

SPONSORED Built on insurance experience to deliver on long-term promises

Knighthead Life entered the market with a competitive MYGA. A strong launch earned advisor confidence and paved the way for FIAs.