Trust & Will, one of the leading digital estate planning platforms in the US, has unveiled a new subscription pricing model to help more financial advisors access its services.
The fintech firm’s new streamlined pricing model, aimed at giving financial advisors greater flexibility in offering estate planning services to their clients, includes two main options.
Under one seat-based subscription option, firms can pay $3,999 per advisor annually, which gives advisors the ability to generate unlimited estate plans.
It also introduced a pay-as-they-go structure, which allows users to pay for estate plans as needed.
Trust & Will said its new pricing model differs from other competitors that offer only a single fee structure by giving advisors more ways to integrate estate planning into their services while managing costs effectively.
“Advisors are seeing the true impact that incorporating estate planning has on better serving their clients and differentiating their practice,” Andres Mazabel, general manager of advisors at Trust & Will, said in a statement Monday. “Our new practice option enables advisors to make estate planning a core part of their service model.”
Trust & Will’s introduction of this flexible pricing structure comes after it inked a partnership with LPL Financial in April. The planning fintech provider also recently enhanced its platform with tools for estate summary, visualization, and personalized insights, all aimed at helping advisors better identify opportunities for their clients.
In April, Trust & Will revealed the results of its 2024 Annual Study which found 62 percent of millennials do not have a will or trust, with 48 percent preferring advisor assistance in estate planning.
“At this moment when so many people are expressing interest in creating their estate plan, we are excited to partner with advisors across the country so they can provide this vital service to their clients,” said Cody Barbo, co-founder and chief executive officer of Trust & Will.
Elsewhere in Utah, Raymond James also welcomed another experienced advisor from D.A. Davidson.
A federal appeals court says UBS can’t force arbitration in a trustee lawsuit over alleged fiduciary breaches involving millions in charitable assets.
NorthRock Partners' second deal of 2025 expands its Bay Area presence with a planning practice for tech professionals, entrepreneurs, and business owners.
Rather than big projects and ambitious revamps, a few small but consequential tweaks could make all the difference while still leaving time for well-deserved days off.
Hadley, whose time at Goldman included working with newly appointed CEO Larry Restieri, will lead the firm's efforts at advisor engagement, growth initiatives, and practice management support.
Orion's Tom Wilson on delivering coordinated, high-touch service in a world where returns alone no longer set you apart.
Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today's choppy market waters, says Myles Lambert, Brighthouse Financial.
