Voya taps Orion for new advisor tech platform

Voya Financial is ramping up its support for advisors through a new platform launched in partnership with Orion.

The new wealth tech platform, Voya WealthPath, is designed to provide financial professionals with a streamlined suite of tools for managing client relationships and growing their practices.

The platform combines in-plan and retail solutions, including financial planning and client relationship management capabilities, with the aim of enhancing efficiency and service delivery for Voya's advisor-focused business, Voya Financial Advisors.

“The enhancements we are offering through this new platform expand what VFA offers to the marketplace and reinforce Voya’s commitment to building a foundation for competitive growth across our broad scope of advisory solutions,” Jonathan Reilly, president of Voya Financial Advisors, said in a statement Tuesday.

The collaboration leverages Orion’s technology to deliver a unified digital experience for financial professionals, offering features such as simplified account opening, data integration, and client interaction tracking.

The platform also speaks to the convergence of retirement planning and wealth management, giving advisor users advanced financial planning tools to help clients connect their retirement and retail wealth goals on one system.

“At Voya, we are committed to investing in our advisory business to deliver a differentiated experience for our customers,” Reilly added. “Our goal is to empower advisors and other financial professionals with the support they need to thrive in a rapidly evolving landscape.”

Todd Bertucci, Orion’s executive vice president of technology sales, sees the collaboration as an opportunity to enhance the advisory process.

“The new platform, designed to offer a best-in-class, unified experience, integrates Orion’s pioneering technology seamlessly with Voya’s systems, enriching every aspect of the advisory process from financial planning to compliance and portfolio accounting,” he said.

The WealthPath platform complements Voya’s existing initiatives to support retail investors' financial goals, including a qualified default investment alternative offering it unveiled in February for retirement plan members as well as its broader suite of advisory services programs.

Voya plans to continue expanding its retail wealth management business, which supports $31 billion in client assets, by investing in additional advisor solutions through 2025 and beyond.