The field of competition in the wealthtech space has just gotten a little bit more crowded as a challenger CRM platform developed for advisors, by advisors enters the fray.
A team of former advisors and technology veterans has officially launched Advisor CRM, a free platform designed to address operational challenges for RIA firms. The all-in-one system offers tools to enhance efficiency and support business growth while allowing firms to customize their tech stack.
“This isn’t just another CRM,” Ryan Borer, a managing partner at the firm said in a statement Wednesday. “We built Advisor CRM based on our extensive credentials and industry experience, ranging from building and growing RIAs to servicing insurance clients."
While this is the first time Advisor CRM has been made available to the wealth industry at large, Borer said it "has been proven to drive growth and eliminate inefficiencies, allowing advisors to focus on ... serving their clients and expanding their business.”
The team behind Advisor CRM includes Borer, who previously served as president and chief strategy officer at Fusion Capital Management; Sternbach, who has trained advisors nationwide for nearly two decades; and Bruce Ferguson, a partner specializing in infrastructure with 25 years of experience in M&A and business development.
The platform includes a raft of features aimed at improving operational workflows, such as a ticketing system to track client requests, an AI-powered analytics engine to deliver actionable insights, and compliance tools to streamline regulatory requirements. While Advisor CRM's core services are being offered at no cost, it's making enhanced functionality, including trading and archiving features, available for purchase.
“Advisor CRM is the perfect solution for any growth-minded advisory firm looking to simplify operations without sacrificing growth potential,” said Leibel Sternbach, partner and CTO. “Our solution gives advisors the freedom to focus on their clients and business expansion without being bogged down by disjointed systems or expensive tech investments that take years to unwind.”
With a plethora of providers and products to choose from, disjointed tech has emerged as a major pain point for advisors. In one August report, Cerulli said 71 percent of advisors it surveyed agreed fragmentation was a problem, citing a lack of integration between tools and applications as a major concern.
Bryce Engel, CEO of Borer's former firm Fusion Capital Management, said that adopting the platform had a significant impact on its operations.
“Since we adopted the Advisor CRM platform, our efficiency has soared,” Engel said. “We’ve grown our assets under management from $250 million to over $1 billion without adding any traders or operations staff.”
Advisor CRM integrates with nearly 20 wealthtech providers, enabling firms to tailor their systems while avoiding the pitfalls of disconnected technologies. Its creators aim to offer a scalable, user-friendly solution specifically tailored to RIAs.
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