White-label robo TradingFront terminates US operations

White-label robo TradingFront terminates US operations
The decision comes as the company's owner, Tiger Brokers, faces accusations of violating Chinese securities laws.
JAN 09, 2023

TradingFront, a white-label digital custody and automated investing software for independent financial advisors, has quietly terminated operations in the U.S. while its owner faces accusations of violating securities laws.

Launched originally as a white-label robo-advisor, TradingFront was acquired by Tiger Brokers, also known as UP Fintech, in 2018. In 2020, the company expanded into a full turnkey software package — featuring client relationship management (CRM), account aggregation, compliance and client portals — built with tight integration with Interactive Brokers' RIA custodial platform.

The goal was to offer a superior and more affordable front-end user experience for small to midsize advisors. TradingFront attracted the attention of industry press and was nominated for awards. But less than three years later, TradingFront has shut down its U.S. business, according to sources familiar with the company. TradingFront co-founder and CEO Yang Xu confirmed that the decision was made in December and attributed the move to Tiger Brokers shutting down TradeUp Securities' introducing broker business.

“Without the affiliated introducing broker, TF can no longer provide brokerage account opening, trading and deposit/withdrawal to those RIAs,” Xu said in an email. “This loses 80% of the benefit of using TF. What's more, no trading means no commission revenue. So, unfortunately, based on the economics and now our parent company's strong focus in Asia, we had to shut down TF in the US.”

The closure doesn't affect the RIAs or accounts, which remain custodied with Interactive Brokers, Xu said. He was unable to disclose the number of RIAs or accounts that were on the TradingFront platform.

Steven Sanders, executive vice president of marketing and product development at Interactive Brokers, confirmed that the accounts that used to sit under Tiger are now direct advisor clients of Interactive Brokers. However, any advisors using TradingFront’s technology will lose access to it, Sanders said.

“Given that we are the custodian and doing 80% to 90% of the work anyway, we’ll convert you over to be an advisor [working] directly with Interactive Brokers,” Sanders said. “We’re not going to provide that platform anymore because we have our own CRM and portfolio management system. There’s no reason for us to continue offering [TradingFront].”

In December, the Wall Street Journal reported that China’s securities regulator had accused Tiger Brokers, which used the corporate name UP Fintech Holding Ltd., of violating domestic laws by allowing customers on the mainland to make cross-border trades. The news inspired a U.S.-based law firm to launch its own investigation into whether the company violated American securities laws by making false or misleading statements about its technology to investors.

The law firm didn't mention TradingFront in its announcement and did not respond to InvestmentNews’ request for comment.

Closing down TradingFront’s U.S. business has nothing to do with the charges, and the decision was made before the news came out, Xu said. The company is also continuing to do business in Singapore, where Tiger Brokers introduced TradingFront to financial advisors in September.

“This time, our Singapore-affiliated broker is a true custodian for those advisors and the solution is built 100% in-house,” Xu said. “it is a business that we’ve deeply committed to in that market.”

Sanders said Interactive Brokers was not aware of the accusations made about Tiger Brokers and that they did not play a role in the decision to take over the accounts.

“If there is a regulatory inquiry, it wouldn’t be related to what they did with Interactive Brokers,"
 he said. “We do all the right things here.”

Latest News

The 2025 InvestmentNews Awards Excellence Awardees revealed
The 2025 InvestmentNews Awards Excellence Awardees revealed

From outstanding individuals to innovative organizations, find out who made the final shortlist for top honors at the IN awards, now in its second year.

Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty
Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty

Cresset's Susie Cranston is expecting an economic recession, but says her $65 billion RIA sees "great opportunity" to keep investing in a down market.

Edward Jones joins the crowd to sell more alternative investments
Edward Jones joins the crowd to sell more alternative investments

“There’s a big pull to alternative investments right now because of volatility of the stock market,” Kevin Gannon, CEO of Robert A. Stanger & Co., said.

Record RIA M&A activity marks strong start to 2025
Record RIA M&A activity marks strong start to 2025

Sellers shift focus: It's not about succession anymore.

IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients
IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients

Platform being adopted by independent-minded advisors who see insurance as a core pillar of their business.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.