Luma Financial Technologies is helping more advisors get access to its annuity management capabilities through a new partnership.
The platform provider announced a collaboration with BNY Mellon's Pershing platform to provide a best-in-class annuity management experience through Pershing's acclaimed custodial platform, NetX360.
The collaboration introduces financial advisors to a comprehensive suite of tools and resources, including Luma's educational content, analytics, and suitability tools designed to streamline the sales and management process across all types of annuity products.
“Our primary mission has always been to empower the industry and financial advisors to better understand, objectively analyze, purchase, and manage products on behalf of their clients,” Luma president and CEO Tim Bonacci said in a statement.
By integrating Luma's services into Pershing's NetX360 platform, the partnership aims to give advisors a seamless experience that enhances their ability to research, compare, and manage annuity products tailored to their clients' unique financial goals.
Pershing's integration with Luma also facilitates single sign-on access to Luma's learning center, letting advisors engage with personalized educational tools and undergo product training in line with the National Association of Insurance Commissioners’ standards.
The partnership will also see a two-way exchange of information between platforms, with Pershing transmitting brokerage account details to Luma, while Luma shares brokerage account, product, and user information with Subscribe, Pershing’s proprietary annuity application capability.
“Offering our clients easy access to Luma provides an enhanced annuity and retirement planning experience,” said Sareena Dalla Brookshire, chief product officer at BNY Mellon's Pershing.
"The greed and deception of this Ponzi scheme has resulted in the same way they have throughout history," said Daniel Brubaker, U.S. Postal Inspection Service inspector in charge.
A survey reveals seven in 10 expect it to be a source of income, while most non-retired respondents worry about its continued sustainability.
AI suite and patent for AI-driven financial matchmaking arrive amid growing importance of marketing and tech among advisory firms.
The RIA's addition in Dallas, previously with Raymond James, comes just as the take-private deal between Corient's parent firm in Canada and Mubadala Capital comes to completion.
LPL's head of HNW planning says too many advisors are making a common mistake.
Stan Gregor, Chairman & CEO of Summit Financial Holdings, explores how RIAs can meet growing demand for family office-style services among mass affluent clients through tax-first planning, technology, and collaboration—positioning firms for long-term success
Chris Vizzi, Co-Founder & Partner of South Coast Investment Advisors, LLC, shares how 2025 estate tax changes—$13.99M per person—offer more than tax savings. Learn how to pass on purpose, values, and vision to unite generations and give wealth lasting meaning
