Savvy Wealth is taking the account-opening technology it built for its own advisors and offering it to independent RIAs who aren't planning to join the firm.
The New York-based, AI-native RIA on Wednesday launched Savvy Custodial Platform, which it says lets independent RIAs onboard clients in as little as 90 seconds and move assets in a few clicks.
The rollout comes two weeks after Savvy closed a $100 million Series C round. It puts the startup in a crowded race to fix one of the most high-pressure facets of running an independent practice: getting a new client's account opened and funded.
Before, the tools were available only to advisors registered under Savvy's own RIA. The new offering is aimed at firm owners who want to keep their own Form ADV, the registration document advisors file with the Securities and Exchange Commission, and run their own operations.
Savvy is pitching its newly opened offering as the next step in advisor independence. The company argues that RIA owners who control their firms and investment decisions often still depend on custodial systems designed decades ago, with paper forms, account openings that take several days and service queues.
"For an RIA owner, independence shouldn't stop at owning their own firm. It should extend to every account, every relationship, and every choice they make for those they serve. That's what Savvy's Custodial Platform is built to protect," said Ritik Malhotra, Savvy's founder and chief executive.
Malhotra said the design drew on what the company learned supporting advisors on its own platform. "We didn't work from a checklist of legacy conventions. The growth of our RIA channel over the past few years has given us a front row seat to what advisors actually need to run a best-in-class practice," he said.
Savvy Wealth's custodial platform launch places it in a growing field of providers peddling solutions to the onboarding problem, including incumbent players like Orion, as well as newer fintech players like Feathery and Dispatch.
The launch also follows Savvy's $100 million Series C round led by Halo Fund earlier this month. That round, which valued Savvy at $600 million, brought its total funding to more than $200 million.
From its inception in 2021, Savvy has grown to include $9 billion in client assets in its platform, more than four times what it had in 2025. It supports more than 150 advisors, double the number a year ago. The company now expects to exceed $100 million in annual recurring revenue this year and says it has brought in more than $4 billion in recruited assets so far in 2026.
Savvy said it will use the new capital for three things: expanding Savvy Intelligence, its AI operating system, across more of the advisor's workday; adding services for advisors; and hiring technical staff.
"The amount of product and services that we wanted to continue building and integrating into our AI platform, that list continues to grow," Malhotra told InvestmentNews at the time of the raise.
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