Feathery, an artificial intelligence wealth tech platform that works with RIA and broker dealer firms, has secured a sizable war chest of VC funding to help embed itself more deeply into client and advisor workflows.
The fintech startup said it has successfully aised $30 million in total funding, including a newly completed Series A round backed by a half-dozen names including Portage, Bain Capital, and Index Ventures.
Portage and Bain Capital are well-known names in the fintech VC and RIA space. Portage's portfolio companies include Canadian online investment platform Wealthsimple and Silcon Valley-based Alpaca, as well as advisor-founded fintech firm Seeds. Bain Capital, for its part, was a leading figure in Envestnet's 2024 take-private acquisition, and has taken stakes in Carson Wealth and CI Private Wealth, now operating as Corient.
The raise lands at a moment when registered investment advisors are under mounting pressure to modernize back-office operations, particularly around account opening and advisor transitions – two processes that have long been bottlenecks for firms competing for both clients and talent.
Feathery now serves more than 300 firms spanning insurance and wealth management, according to the company. Its platform is built around two components: an operating system that consolidates client data across a firm's existing systems, and a decisioning layer that mines that data for insights and feeds them back into automated workflows.
Peter Dun, co-founder and CEO of Feathery, framed the fundraise as a response to firms managing more client data than ever.
"Financial service firms are dealing with more client data and expectations than ever before," Dun said. "Feathery turns those challenges into opportunities for each firm to sharpen their competitive edge, create personalized client experiences and scale operations."
Feathery said it plans to use the capital to expand products that draw on data patterns across its client base to help firms make decisions faster, an approach Khan described as central to the platform's design.
Stephanie Choo, general partner and co-head of Portage Ventures, said Feathery has "earned the trust of enterprises by solving the real operational and regulatory complexity that defines financial services," adding that the data generated by each workflow "creates a compounding advantage that deepens over time."
Among Feathery's current RIA and broker-dealer clients are Sequoia Financial, Allworth Financial and Mission Wealth, alongside insurance carriers such as Tokio Marine and Hiscox. Feathery says it supports roughly a third of the top 30 firms on Barron's 2025 Top 100 RIAs list.
The company said it is now hiring across engineering and go-to-market roles.
Advisor mobility has picked up across the industry – Cerulli has estimated 9% of advisors representing $3.1 trillion in assets expected to change firms in 2025 – and the gap between when an advisor signs with a new firm and when client accounts actually go live has become a competitive liability. A slow transition delays revenue for both the firm and the advisor, and can shape an advisor's early impression of a new employer.
Feathery appears to be doing its part to tackle the challenge, as it claims to have helped firms move more than $2 billion in AUM in the first quarter of 2026 alone.
"Every delayed account is delayed revenue," Zack Khan, co-founder of Feathery, said in an announcement touting the achievement. "Advisor transitions have become a data and workflow challenge, and when you're dealing with hundreds or even thousands of client accounts, even minor mistakes can slow everything down."
Chris Mills, head of Wealth Solutions at Feathery, has framed transition readiness as something firms need to treat as a strategic priority.
"Advisor transitions are often won or lost before the first account is submitted," Mills said. "The firms seeing the greatest success are the ones that prepare and operationalize client data before transition day arrives."
Recently, Feathery also reported its successful implementation with Sequoia, a national RIA overseeing roughly $32 billion in assets, where custodial account opening times were reportedly cut by 45% after deploying Feathery's onboarding platform.
Ryan Mahoney, vice president of Business Systems at Sequoia Financial, described the shift from "a heavily manual process into a seamless, scalable digital experience."
"In wealth management, the onboarding experience sets the tone for the entire client relationship," Mahoney said.
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