How history lessons can help calm anxious investors

How history lessons can help calm anxious investors
Encouraging clients to stay invested through the worst and best days is the most likely to result in a successful retirement outcome
JUN 01, 2020

Advisers play a critical role helping retirement investors and plan participants stay on track during periods of extreme market volatility like we’re witnessing at the current time. Making tactical moves such as rebalancing portfolios, replacing underperforming managers and managing taxes by matching gains and losses are all effective strategies to consider in the current environment.

However, despite the best efforts of advisers, emotions can run high at times like this, and end investors may be tempted to retreat or sell out of the market after a significant drawdown — locking in their losses and looking to reenter when the market feels "safer." Ultimately, knee-jerk reactions during periods of volatility can have a devastating impact on retirement outcomes.

Investors risk missing out through ‘loss aversion-induced’ selling 

In my recent conversations with advisers, one point I highlight is just how closely the best days in the market often follow the worst, and how important being invested for those good days can be to the recovery of a client’s portfolio. While it’s easy to get caught up in the day-to-day market headlines, it’s important to focus on what history can teach us about the benefits of staying invested.

To help advisers demonstrate this point to anxious investors tempted to panic sell, we included a chart in the J.P. Morgan 2020 Guide to Retirement outlining the impact of missing out on the best days in the markets, comparing the returns of a $10,000 investment in the S&P 500 over the past 20 years. The chart clearly highlights the benefits of avoiding the temptation to pull out of the market and risk missing the days with greatest gains.

‘Best’ days often very close to the ‘worst’

Often a client’s first instinct will be to assume that the biggest upswings in markets occur at very different times than the most pronounced down days. If we look at market swings in recent times, however, 2019 saw six of the best days occur within two weeks of the worst days.

This trend has been even more pronounced in the COVID-19-impacted markets of 2020, where through April 13, that number has risen to as high as eight, with five of those best days occurring within just one week of a worst day.

Overwhelmingly, the worst days occur before the best days. On many occasions, our analysis shows that the worst days are followed the next day by one of the best days, meaning it’s literally impossible for an investor to reinvest in the market if they’ve pulled out after experiencing a poor return.

Advisers play a key role in supporting clients across the retirement finish line, and this is only magnified during times of significant volatility. It’s completely understandable that clients may look to take control and sell equities after a market drawdown to avoid additional losses. Yet historical data demonstrate that clients run a significant risk in missing out on market gains by letting emotion take over. Encouraging clients to stay invested through the worst and best days is the most likely to result in a successful retirement outcome. 

Katherine Roy is chief retirement strategist at J.P. Morgan Asset Management.

Latest News

The 2025 InvestmentNews Awards Excellence Awardees revealed
The 2025 InvestmentNews Awards Excellence Awardees revealed

From outstanding individuals to innovative organizations, find out who made the final shortlist for top honors at the IN awards, now in its second year.

Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty
Top RIA Cresset warns of 'inevitable' recession amid tariff uncertainty

Cresset's Susie Cranston is expecting an economic recession, but says her $65 billion RIA sees "great opportunity" to keep investing in a down market.

Edward Jones joins the crowd to sell more alternative investments
Edward Jones joins the crowd to sell more alternative investments

“There’s a big pull to alternative investments right now because of volatility of the stock market,” Kevin Gannon, CEO of Robert A. Stanger & Co., said.

Record RIA M&A activity marks strong start to 2025
Record RIA M&A activity marks strong start to 2025

Sellers shift focus: It's not about succession anymore.

IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients
IB+ Data Hub offers strategic edge for U.S. wealth advisors and RIAs advising business clients

Platform being adopted by independent-minded advisors who see insurance as a core pillar of their business.

SPONSORED Compliance in real time: Technology's expanding role in RIA oversight

RIAs face rising regulatory pressure in 2025. Forward-looking firms are responding with embedded technology, not more paperwork.

SPONSORED Advisory firms confront crossroads amid historic wealth transfer

As inheritances are set to reshape client portfolios and next-gen heirs demand digital-first experiences, firms are retooling their wealth tech stacks and succession models in real time.