Cerity Partners acquires another firm as report says all RIAs should prepare for M&A

Cerity Partners acquires another firm as report says all RIAs should prepare for M&A
Report finds high level of contact between firms and potential buyers
APR 02, 2025

The strong M&A landscape in the wealth advisory space is set to continue in 2025, a new report says.

It comes as Cerity Partners announces another merger – following its recent addition in Boston -  with West Coast Financial, a financial advisory firm headquartered in Santa Barbara, expanding Cerity’s brand while providing a new chapter of growth for the four-decades-old West Coast Financial.

“Merging with Cerity Partners will allow us to continue building on our mission, while providing clients with expanded access to financial solutions and strategies to bring their money and life into sync,” said Steven Weintraub, managing partner of West Coast Financial.

For breakaway advisors independence is often prized as a way to provide a more personalized service to their clients, but is the desire to remain independent greater than the M&A opportunity?

A new report from Advisor Growth Strategies provides analysis of the current RIA deal environment and highlights how 47 firms completed multiple acquisitions in 2024, including more than 40 that brought acquired firms under their brand.  And 2025 is set to continue to gather pace.

Survey responses reveal that 96% of RIA participants had been contacted at least twice monthly by a potential M&A partner, up from 68% a year earlier. But competition means that buyers are having to work harder to stand out and demonstrate true strength in their platforms.

For those firms that are interested in selling or merging, acquirers are looking for strong recurring revenue, talent management, and client growth. Firms that can achieve this to a high level can command a premium, while those that cannot, may be offered around 21% less than their ideal peers.

The report concludes that, although 55% of RIA respondents see remaining independent as their ideal future, they should still prepare for M&A as the factors that are driving premium deals for those firms that do sell, are also positive for those they do not.  

Latest News

Trump account confusion is widespread among parents — and advisors have an opening
Trump account confusion is widespread among parents — and advisors have an opening

Only 7% of U.S. parents are "very confident" they understand how the Trump accounts work, says Omni Calculator

Receiver sues to recover alleged Traders Domain Ponzi profits
Receiver sues to recover alleged Traders Domain Ponzi profits

One transfer alone came to $5.6m, and the receiver says none of it was real profit.

SEC accuses S2A Modular founders of alleged $65 million investor fraud
SEC accuses S2A Modular founders of alleged $65 million investor fraud

Investors chose which factory to fund - the SEC says the money went elsewhere.

Ameriprise gets narrow relief from FINRA panel in latest recruiting dispute with LPL
Ameriprise gets narrow relief from FINRA panel in latest recruiting dispute with LPL

Ameriprise and LPL Financial for the past few years have engaged in a financial advice trade war.

Am I stuck? Rethinking career mobility at every stage
Am I stuck? Rethinking career mobility at every stage

Why advisors at every stage may have more leverage, flexibility, and strategic options than they realize.

SPONSORED Direct indexing webinar targets tax-loss harvesting amid market swings

Northern Trust’s Ken Lassner shows advisors how to convert volatility into after-tax portfolio gains

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income