Cetera expands in Texas with veteran husband-wife duo

Cetera Financial Group has broadened its footprint in Texas further as a husband and wife advisor planning team joins its ranks.

The firm revealed Wednesday that a seven-member team, led by David and Kate Frank, has joined Cetera Wealth Partners.

Operating as Innovative Premier Financial Services, the group provides financial planning and investment advice, underpinned by the Franks' combined 60 years experience, to around 500 clients.

Kate Frank emphasized the reasons behind the team's decision to transition from NEXT Financial Group to Cetera.

"As we started a search to transition our business, Cetera immediately stood out for the breadth of options that we can offer our clients," she said in a statement.

Cetera's "expert investment management research team, robust investment option lineup, and industry-leading technology resources" made it the best fit for IPFS and its clients, she said.

Focusing on more than just wealth accumulation, the Franks have been serving clients in the Houston area with legacy, estate, and business planning services since the early 1990s. Cetera's ethos supports that model, Kate Frank said, stating: "Cetera embraces our culture and mindset as we focus on serving clients who believe in something bigger than themselves and beyond amassing wealth simply for their own gain."

David Frank, whose professional experience also includes producing a call-in talk radio show titled "All Things Financial," also underscored Cetera's strategic resources to support advisors' growth.

"The marketing resources lead the industry in helping advisors grow organically and Cetera will be a critical strategic partner in our inorganic growth strategy as well," he said.

The Franks' move to Cetera network comes on the heels of another late August addition in Ohio, where a 42-year veteran switched over from Lincoln Financial Advisors.