Easterly hires former BlackRock iShares exec to expand reach

Easterly Asset Management is eyeing growth through some changes to its sales and business development functions.

The multi-affiliate platform for high-performing boutique investment firms has hired former managing director and head of the US asset manager group at BlackRock iShares, Phil (PJ) Juliano Jr., as its head of sales.

“Easterly is on a mission to connect all client types with comprehensive investment managers and solutions,” Juliano said. “I look forward to working collaboratively with Darrell Crate and the Easterly team to support these efforts and deliver on our growth strategy.”

In his previous role, Juliano managed sales and distribution of iShares and BlackRock products to boutique wealth managers, hedge funds, and global asset managers, and was involved in sales strategy, business development, and talent management. Prior to BlackRock, he held roles at MSCI, Michael Gold Associates, UBS Financial Services, and Morgan Stanley, where his career began.

“Phil brings unparalleled expertise in holistic value creation for investment managers,” commented Darrell Crate, founder and managing principal of Easterly. “His capabilities will strengthen our position as a strategic partner and play a pivotal role in our growth roadmap.”

Juliano’s hire frees up Michael Collins to transition to a newly created head of business development role, managing the firm’s exclusive distribution partnership with Harrison Street and identifying opportunities to expand the company’s Affiliate and Privates platform.

Headquartered in Beverly, Massachusetts, Easterly has nearly $3 billion in assets under management as of December 31. In 2021 it acquired an equity interest in $1.4 billion Pennsylvania firm Snow Capital Management.