Edward Jones expands financial services offerings in branches

Edward Jones expands financial services offerings in branches
The firm is leveraging existing partnerships for enhanced services.
AUG 22, 2024

Edward Jones clients in the US are to be offered an expanded range of financial services at the firm’s branches after the expansion of some key partnerships.

The firm already partners with US Bank for its credit card product, but from late 2025 there will also be a co-branded checking account and enhanced credit card offering. The products will be issued, serviced, and operated by US Bank.

For clients it means greater choice of services while the 19,000 Edward Jones advisors in the US will gain a more holistic overview of clients’ finances to help them provide a more comprehensive advisory service.

"Strengthening our saving, spending and borrowing offerings will help us serve more clients more completely," said David Chubak, responsible for the US Business Unit and Branch Development at Edward Jones. "US Bank is our current partner for our credit card offering. Expanding our already successful partnership will help us scale the impact for our clients across the US. Both of our firms prioritize a people-first approach and are committed to continually evolving to serve clients' needs now and in the future."

Advisors will increasingly get access to Salesforce Financial Services Cloud, currently available in 5,500 branches but rolling out fully in the coming months.

The firm also says that adoption of Envestnet MoneyGuide financial planning software has been strong. Since it was enabled in branches in November 2023 more than 1.3 million clients have been added to the platform, which is twice as fast as expected. Advisors who are using MoneyGuide as part of deep discovery conversations have clients who report feeling more confident in their financial future following their meetings.

Latest News

Why requesting referrals for business growth is "a terrible idea"
Why requesting referrals for business growth is "a terrible idea"

Advisors argue that there are other means to drive growth than requesting referrals.

Flourish bolsters RIA support with Salesforce integration
Flourish bolsters RIA support with Salesforce integration

The partnership, which extends to CRM leaders Practifi, XLR8 and Salentica will give advisors a smoother path toward managing their clients' held-away cash assets.

Janney adds $1.1B with ex-Kestra, LPL and RayJay teams
Janney adds $1.1B with ex-Kestra, LPL and RayJay teams

The BD giant's latest eight-advisor recruitment burst gives it additional footholds in Ohio and Florida.

B. Riley keeps indy reps after selling employees to Stifel for far less than expected
B. Riley keeps indy reps after selling employees to Stifel for far less than expected

The price tag for the 40 to 50 financial advisors is up to $35 million.

BlackRock gets in line for the elusive ETF share class
BlackRock gets in line for the elusive ETF share class

The giant asset manager's "timing is interesting", says analyst as State Street goes the other way, seeking approval for mutual fund share classes of existing ETFs.

SPONSORED Out with the old and in with the new: a 50% private markets portfolio

A great man died recently, but this did not make headlines. In fact, it barely even made the news. Maybe it’s because many have already mourned the departure of his greatest legacy: the 60/40 portfolio.

SPONSORED Destiny Wealth Partners: RIA Team of the Year shares keys to success

Discover the award-winning strategies behind Destiny Wealth Partners' client-centric approach.