Edward Jones expands financial services offerings in branches

Edward Jones clients in the US are to be offered an expanded range of financial services at the firm’s branches after the expansion of some key partnerships.

The firm already partners with US Bank for its credit card product, but from late 2025 there will also be a co-branded checking account and enhanced credit card offering. The products will be issued, serviced, and operated by US Bank.

For clients it means greater choice of services while the 19,000 Edward Jones advisors in the US will gain a more holistic overview of clients’ finances to help them provide a more comprehensive advisory service.

"Strengthening our saving, spending and borrowing offerings will help us serve more clients more completely," said David Chubak, responsible for the US Business Unit and Branch Development at Edward Jones. "US Bank is our current partner for our credit card offering. Expanding our already successful partnership will help us scale the impact for our clients across the US. Both of our firms prioritize a people-first approach and are committed to continually evolving to serve clients' needs now and in the future."

Advisors will increasingly get access to Salesforce Financial Services Cloud, currently available in 5,500 branches but rolling out fully in the coming months.

The firm also says that adoption of Envestnet MoneyGuide financial planning software has been strong. Since it was enabled in branches in November 2023 more than 1.3 million clients have been added to the platform, which is twice as fast as expected. Advisors who are using MoneyGuide as part of deep discovery conversations have clients who report feeling more confident in their financial future following their meetings.