Eton Advisors taps Brian Hughes as new president

Eton Advisors taps Brian Hughes as new president
The North Carolina-based multi-family office practice within Focus Financial expects the industry veteran will usher in a new chapter of growth.
MAY 01, 2024

Eton Advisors, a multi-family office practice within the Focus Financial network, has made a significant leadership move aimed at bolstering the firm’s growth and client services.

The Chapel Hill, North Carolina-based RIA announced Wednesday the appointment of industry veteran Brian Hughes as its new president.

Hughes brings extensive experience from his previous roles, including CEO of Hughes Growth Strategy and co-founder of Touchpoint Growth Strategies. The fact that he also holds prestigious leadership positions at the Ultra-High Net Worth Institute and the Southeastern Family Office Forum speaks volumes about his commitment to staying on the leading edge.

Teresa Eriksson, founding partner of Eton Advisors, expressed her enthusiasm for Hughes' leadership potential.

"Brian's appointment heralds a new chapter of growth and innovation for Eton. His alignment with our values and vision, coupled with his profound understanding of family wealth dynamics, makes him an invaluable addition to our team," Eriksson said in a statement.

Hughes’ role will focus on leading Eton's client strategy and growth initiatives, utilizing his broad network within the family office community to enhance service offerings. His commitment to adaptability and innovative practices is set to play a pivotal role in meeting the sophisticated needs of Eton’s ultra-high-net-worth clients.

Reflecting on his new position, Hughes described his decision to join Eton Advisors as “a homecoming of sorts.”

“Having worked with nearly seventy-five firms as a consultant and led growth for two privately owned multi-family offices, I was blown away by their ability to leverage smart technology, a proprietary solution Eton Advisors created, to deliver a comprehensive family office experience," said Hughes.

He also applauded the firm’s early adoption of the now widely embraced approach of goals-based investing, with the founders using the approach even as they began serving their client base more than two decades ago.

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