LPL signs up hefty Osaic team

LPL signs up hefty Osaic team
Wisconsin-based advisory firm Equity Design Group brings $520 million in assets.
FEB 06, 2024

LPL Financial has recruited yet another formidable financial advisory team to its ranks. The move brings Equity Design Group's co-founders, Jason Hohenstein, Kevin Snow, and William Zoromski, together with LPL Financial's comprehensive broker-dealer, RIA, and custodial platforms.

Previously, the trio managed approximately $520 million in assets at Osaic.

Equity Design Group – founded in Wausau, Wisconsin in 1997 – offers tailored financial planning with over 90 years of combined experience. In addition to Hohenstein, Snow, and Zoromski, the firm includes seven additional financial advisors and a support staff.

According to the practice’s LinkedIn page, Equity Design Group offers a wide array of financial services – including personal financial planning, estate, retirement, education, and investment planning, wrap accounts and various types of investments.

“We have found that in order to be effective, financial planning needs to be coordinated … We call this life-integrated financial planning,” Hohenstein said in a statement. “We look at our clients’ entire financial picture and help them fit the pieces together properly to help them meet their fiscal goals and objectives.”

Like other advisory teams and solo advisors before them – LPL’s total recruited assets last year amounted to $80 billion – Equity Design Group was attracted by the firm's advanced technology and integrated business solutions to improve operations and enhance the overall service experience for their clients.

“From our first meeting, we felt the sincerity of LPL’s approach and really got the sense that the company is constantly looking for ways to help us serve our clients better,” Hohenstein said. “We are confident that partnering with LPL will allow us the freedom and independence … to keep our clients’ best interest in mind.”

“We welcome Jason, Kevin, Bill and the rest of the Equity Design Group team to the LPL community and look forward to helping them grow their business and serve their clients their way,” said Scott Posner, executive vice president of business development at LPL. “We look forward to helping Equity Design Group create their perfect practice for years to come.”

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