Meet the 1% down payment plan as rising mortgage rates hit new highs

Meet the 1% down payment plan as rising mortgage rates hit new highs
Clients want a low-deposit mortgage? Now there is one.
AUG 25, 2023

Mortgage rates have soared this week, hitting an average of 7.23%, the highest level for 22 years. Even a year ago, your clients could lock in a 30-year fixed for 5.5%. And things aren’t going to get any better soon — rates are going to stay high or even climb further, according to Sam Khater, Freddie Mac’s chief economist.

In what may be a glimmer of a silver lining, there is some good news for home buyers. Tech real-estate marketplace Zillow Group Inc. has announced a 1% down payment scheme in an attempt to woo potential homebuyers navigating one of the toughest real estate climates in nearly 40 years.

Analysts at Bloomberg Intelligence suggest that while Zillow's aggressive 1% strategy could potentially increase its market share and offer a competitive edge against industry giants, it may come at a considerable financial strain. Covering the 2% down payment (to reach the advertised 1%) could have long-term financial implications.

Initially, the mortgage program will be launched in Arizona, with plans to roll it out to more regions soon. This comes after Zillow decided to discontinue its ambitious venture into the home-flipping business in 2021 as a result of significant financial setbacks.

Zillow’s latest Consumer Housing Trends report released earlier this week shows that millennials are currently form the largest proportion of  homebuyers at 37%, followed by Gen X at 23%.

The largest proportion of homebuyers (currently) live in the South (41%), then the Midwest (23%).

How much deposit are homebuyers putting down?

 202120222023
<3%10128
3%-5%121614
6%-9%1498
10%-19%252118
20%212023
21%-99%182129

Data: zillow.com

Latest News

SEC charges Chicago-based investment adviser with overbilling clients more than $2.5M in fees
SEC charges Chicago-based investment adviser with overbilling clients more than $2.5M in fees

Eliseo Prisno, a former Merrill advisor, allegedly collected unapproved fees from Filipino clients by secretly accessing their accounts at two separate brokerages.

Apella Wealth comes to Washington with Independence Wealth Advisors
Apella Wealth comes to Washington with Independence Wealth Advisors

The Harford, Connecticut-based RIA is expanding into a new market in the mid-Atlantic region while crossing another billion-dollar milestone.

Citi's Sieg sees rich clients pivoting from US to UK
Citi's Sieg sees rich clients pivoting from US to UK

The Wall Street giant's global wealth head says affluent clients are shifting away from America amid growing fallout from President Donald Trump's hardline politics.

US employment report reactions: Overall better than expected, but concerns with underlying data
US employment report reactions: Overall better than expected, but concerns with underlying data

Chief economists, advisors, and chief investment officers share their reactions to the June US employment report.

Creative Planning's Peter Mallouk slams 'offensive' congressional stock trading
Creative Planning's Peter Mallouk slams 'offensive' congressional stock trading

"This shouldn’t be hard to ban, but neither party will do it. So offensive to the people they serve," RIA titan Peter Mallouk said in a post that referenced Nancy Pelosi's reported stock gains.

SPONSORED How advisors can build for high-net-worth complexity

Orion's Tom Wilson on delivering coordinated, high-touch service in a world where returns alone no longer set you apart.

SPONSORED RILAs bring stability, growth during volatile markets

Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today's choppy market waters, says Myles Lambert, Brighthouse Financial.