Metaverse hype may have dulled, but Finra says it may put broker-dealers at risk

Metaverse hype may have dulled, but Finra says it may put broker-dealers at risk
Report reveals regulator's research into metaverse usage in financial institutions.
OCT 25, 2024

It was 2021 that the term metaverse spiked, seemingly everywhere as poster boy Mark Zuckerberg hailed it as the future of the internet and even changed his company’s name to Meta.

Recently there has been less hype around the metaverse, but that doesn’t mean it’s gone away, and it turns out broker-dealers are among those experimenting with it.  And Finra is concerned about the potential risks.

In a new report titled The Metaverse and the Implications for the Securities Industry, the regulator says that usage by the financial services industry may not be as prevalent or prominent as that of the gaming industry, but it is being considered by financial institutions for potential benefits of engagement with younger customers and for enhancing operations.

“A segment of financial institutions, including broker-dealers, are actively experimenting with incorporating the metaverse and its immersive technologies,” according to the report.

The report looks at applications, use cases and challenges for Finra member organizations and certain regulatory considerations.

Use cases being considered or explored by firms include:

  • Data visualization
  • Virtual trading
  • Digital twins and industrial metaverse
  • Payments
  • Training and collaboration
  • Investor education
  • Customer solicitation and service

Challenges include resource needs, data privacy and protection, and cybersecurity.

“While we are already seeing the metaverse being used and experimented with in a number of ways by financial institutions, it is an evolving technology with both potential benefits and risks that need to be better understood,” said Haimera Workie, Vice President and Head of OFI at FINRA. “We look forward to continuing to have an open dialogue with industry stakeholders to better understand the impact the metaverse could have on FINRA members and investors.”

Regulatory considerations by firms regarding their use of the metaverse will depend on specific use, but Finra says that firms should apply similar compliance oversight as they would for any other technology or tool.

It notes that the report does not provide an exhaustive list of regulatory issues or factors and does not create new rules or requirements, nor does it exempt firms from their obligations under federal securities laws and regulations.

Finra is seeking feedback from firms, market participants and others currently exploring the metaverse through March 14, 2025.

Latest News

Asset-Map, VastAdvisor launches help solve advisors' growth puzzle
Asset-Map, VastAdvisor launches help solve advisors' growth puzzle

Asset-Map makes a bet on a partner ecosystem while VastAdvisor goes deeper on AI and CRM integration to help advisors grow.

RightCapital claims industry first with AI agent for financial planning
RightCapital claims industry first with AI agent for financial planning

The fintech firm's Iris agent arrives as other financial planning tech providers move quickly to incorporate AI into their workflows.

Advisor moves: LPL lands $500M Tribute Financial team from United Planners
Advisor moves: LPL lands $500M Tribute Financial team from United Planners

Also, a Fidelity veteran goes indie with Osaic OSJ Innovative Financial Group, and Citizens welcomes a sports and entertainment-focused trio previously overseeing $800 million from Morgan Stanley.

Wealth management star Dimple Shah joins Humanity Labs to help drive AI push
Wealth management star Dimple Shah joins Humanity Labs to help drive AI push

Former Osaic executive Shah has joined the self-described AI workforce company as managing director in charge of its engagement efforts with wealth firms.

SEC probes private equity continuation vehicles amid surge in deals
SEC probes private equity continuation vehicles amid surge in deals

The SEC enforcement division is reportedly digging into potential conflicts of interest, valuations, and disclosure in fast-growing fund manager-led transactions.

SPONSORED Who builds the income when the pension disappears?

Dan Biagini of American Equity says the steady decline of pensions, longer lifespans and a reset in interest rates are rewriting how advisors build retirement income

SPONSORED Why direct indexing stopped being optional

Direct indexing is on pace to outgrow ETFs and mutual funds. Northern Trust's Ken Lassner explains why the advisors who get it wish they had started sooner.