Edelman buys $425M Oklahoma City RIA

Align Wealth Management, founded in 1994, also has an office in St. Petersburg, Florida.

Edelman Financial Engines has acquired Align Wealth Management, a registered investment advisory firm that manages $425 million in assets, Edelman announced Tuesday.

The Oklahoma City-based RIA also has an office in St. Petersburg, Florida, so the deal expands Edelman’s footprint into Oklahoma and Florida.

The firm, co-founded in 1994 by Brian Puckett and Dennis Packard, serves nearly 360 clients.

“Joining Edelman Financial Engines will allow our planners to spend more time delivering high-touch services to clients while getting greater support with administrative and time-consuming back-office tasks,” Puckett said in a statement. “It also provides growth opportunities for our team to be part of an industry leading firm that has a nationwide footprint.”

Packard noted that for 30 years, the firm has put its clients’ interest first. “We’ve found a partner in Edelman Financial Engines that shares our client focused commitment,” he said in the statement.

Echelon Partners advised Align on the transaction.

Other recent Edelman purchases include $210 million Erman Retirement Advisory last December and $490 million Hermann & Cooke Wealth Management in October 2022.

Edelman Financial Engines manages more than $250 billion in assets for more than 1.3 million clients through more than 145 offices nationwide.