Nepsis taps industry veteran Troy Williams as new growth leader

Nepsis is looking forward to its next leg of growth as it appoints a veteran with experience from Ameriprise to a newly created role.

The Minneapolis-based national financial advisory and investment management firm has appointed Troy Williams as its new senior vice president of strategy and corporate development.

As part of the newly created role, Williams, a seasoned professional with over 15 years of experience in the financial services industry, will aim to oversee firmwide growth and support the company’s ongoing expansion efforts.

His purview will include responsibilities such as leading the firm's mergers and acquisitions efforts, screening potential opportunities, managing the integration process for new firms, and establishing partnerships with financial services firms to bolster Nepsis' growth.

Mark Pearson, founder and CEO of Nepsis, said his firm is “at an exciting inflection point,” which is driving a need to “expand our services and enhance our advisors’ ability to serve their clients with greater clarity.”

“As we continue on this trajectory, we need exceptionally talented and experienced business leaders with proven track records in implementing successful strategic initiatives,” Pearson said in a statement. “We are confident we have found that leader in Troy."

Williams joins Nepsis from US Bancorp, where he served as senior vice president of enterprise strategy. His role involved collaborating with vice chairs and other business leaders to develop growth and operational strategies across various sectors, including wealth management and commercial banking.

Prior to that, he held strategic positions at Ameriprise Financial, McKinsey & Company, and Best Buy.

"It’s energizing to join Nepsis at such a pivotal time in its growth,” Williams said as he cited the “complexities and opportunities often associated with expansion.”

"The company’s dedication to continually evolving its service and support for advisors aligns perfectly with my values and my passion for this industry,” he added. “I am proud to be a part of Nepsis during this transformative period."

This appointment comes after Nepsis' acquisition of Sevenich, Butler, Gerlach & Brazil and the introduction of specialized tax services and an estate planning division.

Williams’ hire is also part of a series of strategic personnel additions, including RBC alum Malia Haskins as vice president of the estate planning division and Amanda Butler as the firm’s first chief technology officer.