Northwestern Mutual targets next-gen clients with new model portfolios

Northwestern Mutual targets next-gen clients with new model portfolios
New products aim to attract younger investors who want to work with advisors.
DEC 01, 2023

Next-generation investors who want to work with a financial advisor are the focus for a new model portfolio offering from Northwestern Mutual.

The firm has launched Signature Portfolios Market Pathway models for investors seeking professionally advised and managed solutions across a range of investing needs, using low-cost, broad-market ETFs.

A key target for the new products are younger clients looking to start their investing journey, and the models offer exposure and diversification across Northwestern Mutual Wealth Management Company's strategic asset classes.

The models have a minimum investment of $5,000 and five varieties based on investors’ risk tolerances.

"We are excited to deliver a new way for our advisors to serve the unique needs and goals of investors across the spectrum — especially younger clients looking to begin a relationship with a financial professional," said Jeb Bentley, president and CEO of Northwestern Mutual Wealth Management Co. "We are keenly focused on supporting the next generation of investors and are proud to offer a new way for our advisors to help them build wealth and greater financial security."

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