Sequoia Financial Group to expand with acquisition of Cleveland wealth manager

Sequoia Financial Group to expand with acquisition of Cleveland wealth manager
Cirrus Wealth Management has $387 million in assets and a team of 12 led by a 30-year veteran of the industry.
JUL 20, 2023

Sequoia Financial Group is expanding its reach in Ohio with the acquisition of a Cleveland wealth management firm.

The $16 billion AUM Sequoia has agreed to buy the $387 million AUM Cirrus Wealth Management for an undisclosed sum with the transaction expected to close at the end of the month.

Founded just eight years ago by Joe Heider, a 30-year veteran of the financial services industry, Cirrus has 12 employees and offers a comprehensive service encompassing retirement, estate, tax and business planning solutions.

"It's reassuring to know that our team and clients will be in extremely capable hands — right in our own backyard — when we join Sequoia, a like-minded firm that has the technology and resources to support our growing business," Heider, president of Cirrus, said in a statement. "Sequoia is working thoughtfully to build a custom transition plan and is providing growth opportunities for the Cirrus team."

Heider will be a strategic advisor to Sequoia while his son, Ryan Heider, will join Sequoia as vice president and wealth advisor.

GROWTH PLANS

"As part of our growth plans, we want to provide a way for firms like Cirrus to secure their legacies and help pass the torch from one generation to the next," said Tom Haught, founder and CEO of Sequoia. "We look forward to making Cirrus part of the Sequoia family and assisting Joe in executing the firm's succession plan."

Sequoia employs around 200 people in several locations across Ohio, Pennsylvania, Michigan, Florida and South Carolina, and has seen organic growth since it was founded in 1991.

Latest News

Social Security trustees see one less year in insolvency countdown, project shortfall to start 2034
Social Security trustees see one less year in insolvency countdown, project shortfall to start 2034

New report shows dimmed outlook for benefits to retirees and disabled Americans, creating further pressure for federal tax hikes or more borrowing.

NY Republican Stefanik presses SEC to probe Harvard bond sale
NY Republican Stefanik presses SEC to probe Harvard bond sale

Open letter to SEC Chair Paul Atkins questions whether the Ivy League university withheld material information prior to its $750 million taxable bond offering.

Ex-LPL leader re-emerges at The Wealth Consulting Group
Ex-LPL leader re-emerges at The Wealth Consulting Group

The Las Vegas-based hybrid RIA overseeing $8.8 billion in assets has named Andy Kalbaugh president to help scale its advisor platform.

Envestnet extends investment offerings with new alts model portfolios
Envestnet extends investment offerings with new alts model portfolios

The wealth tech giant – in collaboration with Fidelity, BlackRock, State Street, and Franklin Templeton – is offering its advisor and wealth firm users more ways to diversify.

Just as wealth industry M&A was picking up, economic uncertainty could kill it again
Just as wealth industry M&A was picking up, economic uncertainty could kill it again

Deal volume increased post-election but now caution has taken over.

SPONSORED RILAs bring stability, growth during volatile markets

Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today's choppy market waters, says Myles Lambert, Brighthouse Financial.

SPONSORED Beyond the dashboard: Making wealth tech human

How intelliflo aims to solve advisors' top tech headaches—without sacrificing the personal touch clients crave