Northwestern Mutual targets next-gen clients with new model portfolios

Northwestern Mutual targets next-gen clients with new model portfolios
New products aim to attract younger investors who want to work with advisors.
DEC 01, 2023

Next-generation investors who want to work with a financial advisor are the focus for a new model portfolio offering from Northwestern Mutual.

The firm has launched Signature Portfolios Market Pathway models for investors seeking professionally advised and managed solutions across a range of investing needs, using low-cost, broad-market ETFs.

A key target for the new products are younger clients looking to start their investing journey, and the models offer exposure and diversification across Northwestern Mutual Wealth Management Company's strategic asset classes.

The models have a minimum investment of $5,000 and five varieties based on investors’ risk tolerances.

"We are excited to deliver a new way for our advisors to serve the unique needs and goals of investors across the spectrum — especially younger clients looking to begin a relationship with a financial professional," said Jeb Bentley, president and CEO of Northwestern Mutual Wealth Management Co. "We are keenly focused on supporting the next generation of investors and are proud to offer a new way for our advisors to help them build wealth and greater financial security."

Latest News

Judge OKs more than $90 million in settlement money for GWG investors
Judge OKs more than $90 million in settlement money for GWG investors

Mayer Brown, GWG's law firm, agreed to pay $30 million to resolve conflict of interest claims.

Fintech bytes: Orion and eMoney add new planning, investment tools for RIAs
Fintech bytes: Orion and eMoney add new planning, investment tools for RIAs

Orion adds new model portfolios and SMAs under expanded JPMorgan tie-up, while eMoney boosts its planning software capabilities.

Retirement uncertainty cuts across generations: Transamerica
Retirement uncertainty cuts across generations: Transamerica

National survey of workers exposes widespread retirement planning challenges for Gen Z, Millennials, Gen X, and Boomers.

Does a merger or acquisition make sense for your firm? Why now is the perfect time to secure your firm’s future
Does a merger or acquisition make sense for your firm? Why now is the perfect time to secure your firm’s future

While the choice for advisors to "die at their desks" might been wise once upon a time, higher acquisition multiples and innovations in deal structures have created more immediate M&A opportunities.

Raymond James continues recruitment run with UBS, Morgan Stanley teams
Raymond James continues recruitment run with UBS, Morgan Stanley teams

A father-son pair has joined the firm's independent arm in Utah, while a quartet of planning advisors strengthen its employee channel in Louisiana.

SPONSORED RILAs bring stability, growth during volatile markets

Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today's choppy market waters, says Myles Lambert, Brighthouse Financial.

SPONSORED Beyond the dashboard: Making wealth tech human

How intelliflo aims to solve advisors' top tech headaches—without sacrificing the personal touch clients crave