Marianne Caswell’s passion for the industry is helping her clients achieve financial confidence and improve their well-being.
“It [also] helps me fulfill my own personal purpose, which is helping others,” she says.
As president of New York-based Park Avenue Securities, a wholly owned subsidiary of The Guardian Life Insurance Company of America (Guardian), Caswell is focused on a number of things: business growth, building a competitive platform, ensuring ease of doing business, leading with accountability, and communicating with purpose.
Under her leadership, the firm has seen an increase in AUM, reaching $48 billion at the end of 2023 held within 350,000 accounts through its financial professionals.
When asked what makes her a standout player in the industry, she remarks it’s not just her own individual effort but that of her team as well.
“I am privileged to lead an organization that truly focuses on holistic planning,” she says. Citing a recent Guardian study, Mind, Body, Wallet, Caswell reflects that confidence and well-being are at an all time low.
“A big part of that is because of financial confidence,” she added. “We can't control the markets, we can't control the economy. But what we can control is helping our investors with the plan. We're differentiated because we truly look at holistic planning.
“Not only do we look at building wealth, but we look at protecting that wealth, and protecting the lives so that they can have that financial confidence and live out their dreams without having to worry.”
Caswell’s leadership at Park Avenue Securities is being recognized as an InvestmentNews Awards 2024 Excellence Awardee, with the winners announced on June 20 at 583 Park Avenue, New York City in a glitzy, red carpet ceremony. Click here to register to attend.
Her best piece of advice for future leaders and CEOs? “Take the wins, look at the accomplishments that you made and be proud of what you've done,” she says.
"This shouldn’t be hard to ban, but neither party will do it. So offensive to the people they serve," RIA titan Peter Mallouk said in a post that referenced Nancy Pelosi's reported stock gains.
Elsewhere, Sanctuary Wealth recently attracted a $225 million team from Edward Jones in Colorado.
The giant hybrid RIA is elevating its appeal to advisors with a curated suite of alternative investment models, offering exposure to private equity, private credit, and real estate.
The $40 billion RIA firm's latest West Coast deal brings a veteran with over 25 years of experience to its legacy division for succession-focused advisors.
Invictus fund managers allegedly kept $10 million in plan assets after removal, setting off a legal fight that raises red flags for wealth firms.
Orion's Tom Wilson on delivering coordinated, high-touch service in a world where returns alone no longer set you apart.
Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today's choppy market waters, says Myles Lambert, Brighthouse Financial.
