Schwab Charitable unveils new brand as it reaches quarter century milestone

Schwab Charitable unveils new brand as it reaches quarter century milestone
The new name reflects desire to attract a new generation of donors.
JUN 24, 2024

Charles Schwab’s associated donor-advised fund organization, Schwab Charitable, that focuses on increasing giving in the U.S. has reached a milestone 25 year anniversary – and is changing its name.

Schwab Charitable has become DAFgiving360, a name that reflects its status as a leading provider of donor-advised funds. Formally, the change is from Schwab Charitable Fund to Donor Advised Charitable Giving, Inc.

“We are proud to celebrate the milestone of our 25th anniversary and the impact our generous donors have had, while looking ahead to how we can grow and evolve our platform to meet the needs of new generations of donors,” said Sam Kang, President of DAFgiving360. “Any individual who wants to make a difference can utilize a DAF, no matter the scope of their charitable intentions. We want our new name to drive awareness of DAFs so they become synonymous with giving and in doing so increase charitable giving overall.”

The firm says that giving DAFS has grown from around 5% of individual giving in the United States to 25% over the past decade, and DAFgiving360 aims to make the process as easy and efficient as possible, helping individuals and their financial advisors to leverage the tax-smarts solution when making charitable donations.

Schwab’s part in the market has been significant with almost $33 billion granted to almost 250,000 charities over its 25 year history, and in 2023 alone this form of giving reached a new high of $6 billion.

With the generational wealth transfer set to gain momentum, DAFs are expected to benefit as newly minted individuals and families look to use their inheritance to do good.

Latest News

Maryland bars advisor over charging excessive fees to clients
Maryland bars advisor over charging excessive fees to clients

Blue Anchor Capital Management and Pickett also purchased “highly aggressive and volatile” securities, according to the order.

Wave of SEC appointments signals regulatory shift with implications for financial advisors
Wave of SEC appointments signals regulatory shift with implications for financial advisors

Reshuffle provides strong indication of where the regulator's priorities now lie.

US insurers want to take a larger slice of the retirement market through the RIA channel
US insurers want to take a larger slice of the retirement market through the RIA channel

Goldman Sachs Asset Management report reveals sharpened focus on annuities.

Why DA Davidson's wealth vice chairman still follows his dad's investment advice
Why DA Davidson's wealth vice chairman still follows his dad's investment advice

Ahead of Father's Day, InvestmentNews speaks with Andrew Crowell.

401(k) participants seek advice, but few turn to financial advisors
401(k) participants seek advice, but few turn to financial advisors

Cerulli research finds nearly two-thirds of active retirement plan participants are unadvised, opening a potential engagement opportunity.

SPONSORED RILAs bring stability, growth during volatile markets

Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today’s choppy market waters, says Myles Lambert, Brighthouse Financial.

SPONSORED Beyond the dashboard: Making wealth tech human

How intelliflo aims to solve advisors' top tech headaches—without sacrificing the personal touch clients crave