Top 5 robo-advisers by AUM

Top 5 robo-advisers by AUM
It is no secret that financial giants like Charles Schwab and Vanguard Group have disrupted the robo-adviser industry. Just look at their assets under management.
MAR 11, 2016
It is no secret that financial giants like Charles Schwab & Co. and Vanguard Group have disrupted the robo-adviser industry. Just look at their assets under management. 2020 UPDATE: Top 5 largest robo-advisers by AUM - Vanguard reigns king for incumbents disrupting the robo-adviser space, while Betterment continues to manage the most assets among independents Schwab and Vanguard both launched automated platforms last year — Schwab Intelligent Portfolios, its retail version, in March, its institutional version Schwab Institutional Intelligent Portfolios in June and Vanguard Personal Advisor Services in May — but both have accumulated assets quickly, from new and also existing accounts. Meanwhile, Betterment has been expanding, with the launch of Betterment Institutional in late 2014 and Betterment for Business, a 401(k) plan provider for employers. Wealthfront is staying true to its robo roots and staying direct-to-consumer.
Robo's AUM breakdown (in millions)
Robos 2016 Jan 2015 Jan Yearly change 2015 by quarter
Financial Engines** 104,426 88,200 ▴18.4%
Vanguard** 31,000 N/A N/A
Schwab* 5,300 N/A N/A
Betterment 3,228 1,105 ▴192.1%
Wealthfront 2,613 1,703 ▴53.4%
Personal Capital** 1,518 862 ▴76.2%
Future Advisor 695 232 ▴199.2%
Asset Builder 686 616 ▴11.4%
Blooom 157 26 ▴501.8%
Acorns 87 5 ▴1712.5%
SigFig 70 59 ▴17.6%
WiseBanyan 35 20 ▴74.6%
Hedgeable 35 3 ▴1278.0%
Covestor 16 27 ▾38.3%
TradeKing 12 1 ▴857.7%
Source: SEC Form ADVs
Note: * Schwab: Q1 data not available, Q4 data according to a Schwab spokesman; includes Schwab Intelligent Portfolios and Schwab Institutional Intelligent Portfolios; ** hybrid robo-models

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