What do investors know about risk amid market volatility?

What do investors know about risk amid market volatility?
And how are allocations being adjusted by advisors for maximum effect?
MAY 13, 2025

Market volatility means investors have needed to make some quick decisions about asset allocations and portfolio construction, but how aware are they of risk?

A new report from State Street Global Advisors has discovered how investors are managing risk, navigating uncertainty, and adapting to macroeconomic and market shifts.

Slightly more than half of investors (55%) who took part said that, in the weeks immediately before President Trump announced the tariffs that sparked a strong exodus from equities, they felt informed about the risk to their portfolios.

Most investors were also concerned about tariffs and trade wars over the next 12-18 months, with self-directed investors most worried (47%) followed by advised (44%), and hybrid (37%). Inflation remained a concern too to a lesser extent (33% of self-directed and 35% of advised and hybrid).

“As the market absorbs tariff impacts and ongoing uncertainty, questions around risk, diversification, and access to liquid, flexible investment tools are front and center,” said Anna Paglia, chief business officer at State Street Global Advisors. “Our research addresses key questions about portfolio resilience.”

Amid market volatility, ETFs are seen as key elements of a portfolio, especially among those with investable assets of $250K or more where 65% of respondents cited the funds as important to help boost overall performance. More than six in ten believe ETFs make them better investors.

Asked about mitigating risk, around half said they avoid high-risk investments and/or diversify their portfolios, while a third hold cash or cash equivalents.

For advisors, the use of alternatives and cash are clear hedging strategies. Half of advisors allocate to alternative investments/strategies to manage portfolio risk with 79% intending to increase this over the next year or so. Almost half said they are increasing allocations to cash/cash alternatives.

Advisors cite reducing exposure to public markets and finding alternative sources of returns as the top reasons for using alts.

Alternatives are becoming less alternative though as the traditional 60/40 portfolio mix loses favor.

SSGA’s ETF Impact Report predicts that the ETF market will take in $2 trillion in 2025 with gold ETFs seeing AUM rise to $500 billion by 2026, and active ETFs reaching $700 billion by the end of 2026.  

Other predictions are that:

  • Bank loan and CLO ETF assets under management will overtake traditional high yield by 2026
  • AI will lead thematic ETFs to record flows in 2025,
  • More AI-powered ETFs will run on blockchain
  • Private and public markets will blur thanks to ETFs
  • Alternative ETFs will go mainstream
  • Multi-share-class innovation will reshape retirement

Latest News

Advisor moves: LPL, Raymond James, Brighton Jones raid the talent pool
Advisor moves: LPL, Raymond James, Brighton Jones raid the talent pool

Firms continue their quest to attract and retain the best advisor teams.

Most advisors say AI portfolio construction is worth $500 a month
Most advisors say AI portfolio construction is worth $500 a month

A survey from TacticalMind AI found 69% of advisors say a high-quality AI platform that makes investment recommendations and constructs portfolios is worth $500 monthly, while research-only tools are valued closer to $250.

CAIS embeds Claude AI into advisor workflows for alternatives intelligence
CAIS embeds Claude AI into advisor workflows for alternatives intelligence

The alts tech provider's latest integration lets advisors query fund data and surface portfolio insights without leaving their primary workspace.

FINRA puts structured product supervision under the microscope
FINRA puts structured product supervision under the microscope

The regulator is scrutinizing how some firms oversee concentrated positions in complex "worst-of" notes – and wants answers.

RIA moves: Beacon Pointe tops $4B in New England with latest female-founded partner firm
RIA moves: Beacon Pointe tops $4B in New England with latest female-founded partner firm

Meanwhile, Carson Group fully integrates a decades-old practice in Phoenix, Arizona, and Triad Wealth touts its 5x growth to hit a $2 billion milestone.

SPONSORED Beyond wealth management: Why the future of advice is becoming more human

As technical expertise becomes increasingly commoditized, advisors who can integrate strategy, relationships, and specialized expertise into a cohesive client experience will define the next era of wealth management

SPONSORED Durability over scale: What actually defines a great advisory firm

Growth may get the headlines, but in my experience, longevity is earned through structure, culture, and discipline