For most of us, our social media accounts probably costs of more in terms of wasted time than we make from what we post. But some people are raking in millions of dollars from their content.
The creator economy has been growing fast and the fifty people at the top have generated $720 million according to Forbes 2024 Top Creators List.
It found that these super-creators have seen their place in the media and advertising world gain with their huge followings – a cumulative 2.75 billion - on video and social media platforms challenging traditional marketing strategies. Their combined income is up $20 million from 2023.
Topping the league is Jimmy Donaldson aka Mr Beast who leverages his 500 million following gained by extreme stunts and contests and enhanced by consumer lifestyle products. His earnings total $85 million. He has topped the Forbes ranking for three consecutive years.
TikTok creators Alix Earle, Jake Shane, Nara Smith, Addison Rae, Call Her Daddy cost Alex Cooper and comedian Matt Rife all make the top 50 while there were 16 newcomers including Haley Baylee (Haley Kalil), Amelie Zilber, iJustine and Flau'jae Johnson.
“This year’s list shows that the creator economy is growing fast––and growing up,” said Steven Bertoni, Assistant Managing Editor, Forbes. “Creators are harnessing their social influence to evolve from entertainers to entrepreneurs and building their own brands. Others continue to jump from phone screens to mainstream media. And in an industry once built on selfies, many are building streaming studios. The ecosystem will only get bigger and more powerful.”
Financial services compliance consultant ACA Group told InvestmentNews it had four clients report receiving emails that impersonated David Bottom, the SEC's chief information officer, with smaller firms being targeted.
Financial advisor Derek Wittjohann shares the lessons he learned after leaving a major wirehouse to set up his own practice in the second installment of InvestmentNews' new 'Independence Stories' series.
Whether a firm manages $50 million or $5 billion in client assets, building a succession strategy needs to be a priority at least a decade out from retirement.
RIA assets are key for broker-dealers right now.
The former investment advisor misled clients in a decade-long scheme to fund international travel expenses, country club fees, and other personal expenses, according to three government agencies.
Orion's Tom Wilson on delivering coordinated, high-touch service in a world where returns alone no longer set you apart.
Barely a decade old, registered index-linked annuities have quickly surged in popularity, thanks to their unique blend of protection and growth potential—an appealing option for investors looking to chart a steadier course through today's choppy market waters, says Myles Lambert, Brighthouse Financial.
