Citigroup launches global ad campaign

Citigroup Inc. is looking to connect with its clients in a new ad campaign. The New York-based financial services giant is expected to launch its new "Let's Get It Done" slogan next Sunday in the company's first global branding effort since it was formed nearly a decade ago, according to a New York Times report. The campaign, which includes ads on television, online and in major publications in 10 markets, will cost the company up to $30 million for the first two months, the Times said citing a person close to the situation. The campaign is led by the Seattle office of Publicis, which will also take over the management of the bank's large consumer advertising account from Fallon in Minneapolis. Publicis is a subsidiary of the Paris-based Publicis Groupe. The new ads are expected to have an emotional tone and prominently feature the red arc that has replaced the red umbrella as the company's logo. Just as the umbrella, which stood for protection, bank executives hope the arc comes to represent connection, according to the report. The Citigroup advertising account is worth more than $600 million.