National Financial grows annuity platform

National Financial Services has added seven insurance carriers to the company’s annuity program for B-Ds
NOV 15, 2007
National Financial Services LLC of Boston, a Fidelity Investments company, announced today that seven additional insurance carrier have joined the company’s annuity program for broker-dealers. The company’s web-based annuity program allows broker-dealers to automate the processing and settlement of annuity products from more than 20 carriers. National Financial also reported that as of Oct. 31, the program has processed and aggregated more than $20 billion in annuity assets. The new companies include: Hartford Life Inc. of Hartford, Conn.; Lincoln Financial Group, of Philadelphia: Massachusetts Mutual Life Insurance Company of Springfield, Mass.; New York Life Insurance Company of New York; Sun Life Financial Inc. of Wellesley Hills, Mass.; and Western and Southern Life Assurance Company and Integrity Life Insurance Company/National Integrity Life Insurance Company, both of Cincinnati. National Financial offers brokerage solutions to nearly 340 clients, representing more than 86,000 brokers. As of Sept. 30, National Financial custodied nearly $713 billion in assets.

Latest News

Aspen Standard Wealth buys $1B Louisiana RIA Cullen Investment Group
Aspen Standard Wealth buys $1B Louisiana RIA Cullen Investment Group

Cullen marks the fourth firm the New York-based RIA aggregator has bought in 2026 as deal volume heads for a record year.

Strategy before technology: Establishing the foundation for measurable AI value
Strategy before technology: Establishing the foundation for measurable AI value

The quality of AI ROI measurement depends on pre-deployment decisions around business outcomes, leadership alignment, and establishing trusted information, among other factors.

AI investing takes hold far beyond Wall Street, new data shows
AI investing takes hold far beyond Wall Street, new data shows

A state-by-state analysis of retail investor behavior reveals AI-powered research tools are reshaping how clients approach investment decisions.

Advisor moves: LPL lands $1.1B Georgia team as Wells Fargo loses and wins
Advisor moves: LPL lands $1.1B Georgia team as Wells Fargo loses and wins

LPL picks up $1.1B from Wells Fargo's independent channel as the wirehouse gains a $410M family team from UBS.

Long-term care gap puts advisors in the spotlight as boomer costs soar
Long-term care gap puts advisors in the spotlight as boomer costs soar

Most Americans want to age at home but few have a financial plan to pay for it, according to new research.

SPONSORED Built on insurance experience to deliver on long-term promises

Knighthead Life entered the market with a competitive MYGA. A strong launch earned advisor confidence and paved the way for FIAs.

SPONSORED In the Age of AI, Trust Becomes the Advisor's Greatest Asset

As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor