Sun Life launches charitable estate planning

Sun Life Financial Inc.’s U.S. division has launched its charitable estate planning campaign to teach advisers and clients about using life insurance for charitable purposes.
SEP 04, 2008
Sun Life Financial Inc.’s U.S. division has launched its charitable estate planning campaign to teach advisers and clients about using life insurance for charitable purposes. The Wellesley, Mass.-based insurer’s program is based on the insurer’s charitable giving benefit rider, which is available with its universal life insurance products. The rider gives an additional 1% death benefit above the policy’s face amount to a designated charity for no additional cost. Sun Life’s charitable estate planning program details strategies for advisers, covering tax planning and annuity trusts. Other topics covered include leveraging charitable trusts in estate planning, using charitable gift annuities and explaining charitable non-qualified deferred compensation. The insurer also has an advanced markets team, comprised of estate attorneys, to help advisers and producers with complex trust issues.

Latest News

Workers are financially drowning and retirement savings is a major red flag
Workers are financially drowning and retirement savings is a major red flag

Transamerica Institute survey reveals a stark divide between employer confidence and workers' financial reality.

SEC corporate enforcement hits multi-decade low as agency refocuses on fraud
SEC corporate enforcement hits multi-decade low as agency refocuses on fraud

Just five actions were started in the first half of fiscal 2026, a new analysis finds.

Beyond the Business: Why Advisors Must Help Owners Separate Wealth from Identity
Beyond the Business: Why Advisors Must Help Owners Separate Wealth from Identity

For business owners, the company is often more than an income source. It becomes their largest asset, their retirement plan, and in many cases, part of their identity. Advisors who understand that dynamics can deliver far greater value than traditional financial planning alone

Ex-Edward Jones advisor gets three-year prison sentence for stealing from widow
Ex-Edward Jones advisor gets three-year prison sentence for stealing from widow

John S. Winslow, 57, was indicted just over a year ago for his scheme to steal from an elderly client.

Vestmark, Hamachi push AI further for advisor portfolio intelligence
Vestmark, Hamachi push AI further for advisor portfolio intelligence

Hamachi's new model portfolio partnership and an industry-first solution from Vestmark join the growing wave of AI tools for wealth managers.

SPONSORED Beyond wealth management: Why the future of advice is becoming more human

As technical expertise becomes increasingly commoditized, advisors who can integrate strategy, relationships, and specialized expertise into a cohesive client experience will define the next era of wealth management

SPONSORED Durability over scale: What actually defines a great advisory firm

Growth may get the headlines, but in my experience, longevity is earned through structure, culture, and discipline