Younger boomers buying group LTC insurance

Although older baby boomers account for the majority of individual long term care insurance sales, it is largely younger boomers and those under 45 who buy group LTC insurance.
MAR 19, 2009
Although older baby boomers account for the majority of individual long term care insurance sales, it is largely younger boomers and those under 45 who buy group LTC insurance, according to data from the American Association for Long-Term Care Insurance. The Westlake Village, Calif.-based group today published data on 95,000 buyers of employer-sponsored LTC insurance. Of that total, 36% of the buyers were under 45, while another 36% were between 45 and 54. On the individual side, an analysis of 215,000 policies showed that 53% of those buyers were between 55 and 64, while just 24% were in the 45-54 range. Those who purchased group LTC insurance between 35 and 44 also took advantage of having the lowest premiums. Last year, their annual premiums were an average of $435. Meanwhile, those in the 45-54 group paid an average premium of $690.

Latest News

Creative Planning adds $2.2B fee-only RIA Rockbridge in Syracuse
Creative Planning adds $2.2B fee-only RIA Rockbridge in Syracuse

The mega-RIA keeps absorbing independent fiduciary firms as Cerulli data shows the fee-only segment losing asset share

Alternatives need a standard liquidity disclosure, not more access
Alternatives need a standard liquidity disclosure, not more access

This year's rush for the exits in private credit showed why investors must understand lockup periods before they weigh the return potential

Mercer Advisors snaps up AI-native tax firm Fifteenth in tech-forward deal
Mercer Advisors snaps up AI-native tax firm Fifteenth in tech-forward deal

Mercer adds specialized equity compensation tech and Big Four tax talent as UHNW demand for integrated tax planning intensifies.

Richmond duo with $1.2B in assets joins Raymond James from Truist
Richmond duo with $1.2B in assets joins Raymond James from Truist

Two CFP and CFA credentialed advisors unite planning and markets expertise under a new Richmond practice.

Large RIAs name ChatGPT, Copilot and Claude in job posts far more than advisor AI tools
Large RIAs name ChatGPT, Copilot and Claude in job posts far more than advisor AI tools

When the largest RIAs recruit for AI, they name Copilot, ChatGPT and Claude in job posts far more often than advisor-specific fintechs, Caddi data shows.

SPONSORED Built on insurance experience to deliver on long-term promises

Knighthead Life entered the market with a competitive MYGA. A strong launch earned advisor confidence and paved the way for FIAs.

SPONSORED In the Age of AI, Trust Becomes the Advisor's Greatest Asset

As AI makes financial information more accessible than ever, Lana Hock explains why human judgment, trust, and empathy remain the qualities clients value most in a financial advisor